Featuring 150 booths, the Vietnam Fashion Brand Festival 2025 brought together nearly 100 enterprises, manufacturers and cooperatives from Hanoi and other provinces to showcase locally made fashion items, garments, accessories, materials and equipment for the fashion industry.

Visitors can explore and shop for a wide range of high-quality Vietnamese fashion brands at reasonable prices while enjoying interactive activities such as product trials, photo check-ins and vibrant cultural performances.

This year’s event includes a special exhibition and performance of Vietnam’s traditional ao dai, organized by the Vietnam Ao Dai Culture Association. The show includes collections titled “12 Flowers” and “Heritage Lotus” alongside the art program “The Essence of Ao Dai”, featuring renowned designers.

Speaking at the opening ceremony on October 30, Nguyen The Hiep, Deputy Director of the Hanoi Department of Industry and Trade, said that the event offers a valuable opportunity for businesses to promote Vietnamese fashion brands to international visitors and local consumers.

The festival also strengthens trade connections and boosts production and business activities in the city, he said.

“The festival contributes to increasing total retail sales and service revenue, supporting Hanoi’s economic and social development goals for 2025,” Hiep added.

According to the department, the festival celebrates and promotes Vietnamese fashion brands and serves as a bridge between businesses and consumers.

It is part of the ongoing campaign “Vietnamese People Prioritize Vietnamese Goods” in the capital, designed to stimulate consumption and raise awareness of Vietnamese fashion brands among residents and tourists.

In the first nine months of 2025, Hanoi’s total retail sales and service revenue gained 13% on-year to reach VND702 trillion (US$26.7 billion). Retail sales of goods rose 12% on-year to VND441 trillion ($16.7 billion), or 63% of the total. Sales of garments increased 11.4% compared to the same period of last year.