Vietnamese Ambassador to France Dinh Toan Thang visits Vietnamese booth at SIAL Paris 2024. (Photo: VNA)

Vietnamese Ambassador to France Dinh Toan Thang said that the increasing number of Vietnamese exhibitors at the SIAL Paris fair in recent years has built a national brand not only in France and Europe, but also in other markets.

Vietnamese enterprises have invested more systematically and thoroughly when attending the fair to meet the increasing needs of consumers, the ambassador said.

The enterprises not only bring to the fair high-quality, healthy products, but also those that are able to to meet foreign consumers’ tastes.

Thang said that the presence of Vietnamese enterprises at the international fair also shows their ability to go global and make good use of the favourable conditions brought by the free trade agreement that Vietnam has signed with the EU and other trade partners.

Audrey Ashworth, Event Director of SIAL Paris 2024, with the theme of “Own the Change”, the 2024 edition not only celebrates its 60th anniversary, but also serves as an opportunity for stakeholders in food industry to find ways to address current challenges such as climate change, supply chain disruptions and technological advancements, and brings together experts from around the world to exchange ideas and innovations focusing on business, discovery and inspiration.

During the fair, exhibitors and visitors will explore and experience solutions in the areas of corporate social responsibility (CSR), AI and deep technology, supply chain resilience and Africa’s emerging role in the food market, she said.

Held every two years since 1964, Sial Paris is one of the world’s largest and most prestigious trade fairs in food and beverage. This year, the event attracts about 7,500 exhibitors and about 285,000 visitors from over 200 countries all around the world.