The article describes Viet Nam as a vibrant, atmospheric, and culturally rich nation. Citing the latest figures from the Australian Bureau of Statistics (ABS), it notes that the number of Australians visiting Viet Nam in the first quarter of 2025 surged by 54% compared to the same period in 2019, outpacing all other international destinations.

Nicole Newport, Regional Sales Director for Oceania at InsideAsia Tours, said there is “clear evidence” that Viet Nam is rapidly becoming a favourite travel destination for Australians, a trend she believes will continue in the coming years.

According to Newport, Viet Nam’s geographic proximity to Australia and its wide array of experiences - from historic cities and bustling markets to breathtaking natural landscapes - make the country feel like multiple destinations in one. She further stated that more travellers than ever are now seeking meaningful cultural adventures that go beyond the typical tourist trail.

Another major factor contributing to Viet Nam’s appeal is the favourable exchange rate between the Australian dollar (AUD) and the Vietnamese dong. A spokesperson for Travel Money Oz said that Viet Nam consistently offers Australians incredible value. With the Australian dollar’s steady appreciation against the Vietnamese dong in recent months, travellers are enjoying even more benefits. For example, an average meal or taxi ride costs around 5 AUD, while a one-litre bottle of purified water is priced at just 80 cents.

Meanwhile, travel platform Klook reported a remarkable 250% year-on-year increase in hotel bookings in Viet Nam between March and June 2025. The most searched destinations include Ho Chi Minh City, Ha Noi, Da Nang, Ha Long Bay, and Hoi An.