In the first ten months of 2025, Australia continues to rank among the top 10 source markets for visitors to Viet Nam. (Photo: THANH DAT)

The initiative aims to highlight Viet Nam’s destinations, products and services to Australian travel operators, media outlets and tourists, thereby strengthening the visibility of Viet Nam’s tourism brand. It also provides a platform for businesses to connect, expand the market, and encourage two-way visitor flows between the two countries.

The programme featured a range of activities, including Viet Nam–Australia B2B meetings, presentations on Vietnamese tourism, traditional art performances, networking events and prize draws.

Vice Chairman of the Viet Nam National Authority of Tourism Ha Van Sieu, who led the delegation, updated partners on Viet Nam’s tourism growth, improved air connectivity and new policies—especially simplified visa procedures for international visitors.

Recent figures show Australia is emerging as one of Viet Nam’s fastest-growing visitor markets. InsideAsia Tours reported that direct tour bookings from Australians for the first half of 2025 have risen by 46% year on year. According to ATIA, Viet Nam also recorded the strongest outbound growth among Australian travellers in April 2025, at 28.5%, surpassing Japan and China. In the first ten months of 2025, Australia remained among Viet Nam’s top ten source markets with more than 447,000 arrivals.

The Authority emphasised that Australia is considered a key market: Australian travellers have high incomes, long stays abroad and increasing demand for international experiences. They favour safe, friendly destinations rich in natural and cultural attractions—qualities that align closely with Viet Nam’s strengths.

Popular segments include luxury resorts, experiential travel, eco- and sustainable tourism, wellness, beach holidays, cultural heritage, business-leisure travel and slow travel. Viet Nam’s competitive advantages and expanding direct flights from Melbourne, Sydney and Perth to Ha Noi and Ho Chi Minh City make access increasingly convenient.