According to the organisers, the event featured more than 190 booths, including over 60 international destinations and more than 40 exhibitors from Canadian localities such as Newfoundland, Quebec, Ontario and the Northwest Territories. The annual event offers travel destinations, tour operators, resorts and cruise lines opportunities to directly engage with visitors.

The Vietnamese Embassy in Canada joined the exhibition to promote Viet Nam as an attractive travel destination. With support from domestic tourism companies and tour operators, the Viet Nam booth attracted attention thanks to its well-designed displays and informative materials.

First Secretary for Economic and Cultural Affairs Vu Quang Hiep said participation in the event aims to introduce Viet Nam’s new and distinctive tourism products to international visitors while promoting the country’s image and strengthening its presence on the global tourism map.

The embassy worked closely with Vietnamese partners and the overseas Vietnamese community to prepare display materials and promotional information. Many expatriates also helped introduce tourism products and share practical insights with Canadian visitors, encouraging them to consider Viet Nam as a future travel destination.

According to Phan Quynh Trang, Director of the Canada–Viet Nam Cultural and Education Council, the Vietnamese community abroad plays an important role in promoting Viet Nam’s tourism through cultural exchanges, cuisine and personal stories about the country.

Organisers of the expo praised Viet Nam’s regular participation over the years. Robert Player, the event's organiser, noted that Viet Nam continues to attract growing interest from Canadian travellers thanks to its diverse landscapes, rich culture and opportunities to explore the country from north to south.