International tourists kite surfing on Mui Ne beach (Photo: VNA)

In August alone, 1.68 million foreign travelers arrived in the country, an increase of 7.8% from July, boosted by an influx of arrivals amidst celebrations marking the 80th anniversary of the August Revolution and National Day (September 2).

Tourism revenue in the eight months was estimated at 61.2 trillion VND (2.32 billion USD), representing a year-on-year rise of 20.3%.

The Viet Nam National Authority of Tourism (VNAT) said despite being the traditional low season for international travel, positive figures in July and August showed clear signs of recovery and growth in inbound markets.

Air travel remained dominant, with 11.9 million visitors, or 85.2% of the total, up 22.6% year-on-year. Land arrivals reached 1.9 million, up 17.5%, while sea arrivals stood at 187,800, up 13.4%. China and the Republic of Korea (RoK) continued to be Viet Nam’s two largest source markets, contributing nearly half of all international arrivals. China topped the list with more than 3.5 million visitors (25.4%), followed by the RoK with over 2.9 million (20.9%).

International tourists visit Hoi An Ancient Town (Photo: VNA)

Other major markets included Taiwan (China), the US, Japan, Cambodia, India, Russia, Australia and Malaysia. European markets also showed strong growth, particularly the United Kingdom, France, Germany, Italy, Spain, Denmark, Sweden and Norway. In Southeast Asia, tourist flows from the Philippines, Cambodia, Laos, Indonesia, Malaysia, Singapore and Thailand also expanded.

Russia stood out with a remarkable 164.9% surge in arrivals, credited to targeted promotional campaigns by the tourism authority, the Ministry of Culture, Sports and Tourism, and local businesses. India, meanwhile, has reinforced its position as one of Viet Nam’s most promising markets.

More than 387,000 Indian tourists visited Viet Nam in the first seven months of 2025, up 42.5% year-on-year, following a record 501,427 in 2024 – nearly triple the 2019 level. VNAT plans to hold tourism promotion events in Bengaluru and Hyderabad in September to enhance the presence of Vietnamese tourism in this market, creating conditions for businesses of both sides to connect, expand cooperation and promote bilateral tourist exchange.

Pham Van Thuy, VNAT Deputy Director-General, noted that India is not only a comprehensive strategic partner of Viet Nam but also a nation with deep historical and cultural ties. Tourism, he said, is becoming a bridge to strengthen people-to-people links between the two countries.

He further stated that Viet Nam’s extension of its e-visa system, which allows single or multiple entries for up to 90 days, together with expanding direct flights and a safe, welcoming travel environment, is helping to attract more Indian visitors.