The Vietnamese booth at WTM London 2024 attracts the attention of many international businesses and partners. (Photo: TITC)

According to the Viet Nam National Authority of Tourism, in order to promote the image of Viet Nam as a destination, expand tourism cooperation and promote the exploitation of the tourist market from Europe, from November 2-9, Viet Nam is joining the WTM London 2025. Deputy Director of the Vietnam National Authority of Tourism Ha Van Sieu led the Vietnamese tourism delegation to attend this programme.

Participating in WTM London 2025 is a key promotional activity in the strategy of expanding the international market, enhancing cooperation and trade in the tourism sector. Thereby, contributing to diversifying international visitors and enhancing the competitiveness of the Vietnamese brand on the world tourism map.

WTM London is known as the largest tourism fair in the world. The event brings together a large number of tourism businesses, travel agencies, airlines, accommodation businesses... with the support of tourism management agencies of many countries.

At the WTM London 2025, Viet Nam will continue to promote and introduce typical tourism products, outstanding destinations with open visa policies, tourism infrastructure and convenient air connections to international visitors.

The Viet Nam tourism booth at WTM London 2025 is expected to have an area of 210m2, carrying out many exciting activities to promote the unique and attractive tourism products of the S-shaped land; at the same time, promoting cooperation and meetings between businesses.

The Viet Nam National Authority of Tourism stated that the UK in particular and Europe in general are key tourist markets for the Vietnamese tourism industry. Currently, Viet Nam and the UK have connected direct flights between major cities with a frequency of 60-70 flights/week. In addition, British citizens enjoy a 45-day visa exemption policy to enter Viet Nam (according to Resolution No.44/NQ-CP issued on March 7, 2025).

In the first 9 months of 2025 alone, Viet Nam welcomed 15.4 million international visitors, of which the number of visitors from the UK increased by 22% and European visitors in general continued to grow. Along with the general recovery of the European market, Viet Nam expects the WTM London 2025 International Tourism Fair to open up many new cooperation opportunities with international partners, travel agencies and the media.