Viet Nam is attractive to Asian tourists thanks to its beautiful landscapes, diverse culture, and famous cuisine.

South Korea has surpassed China, Singapore, Hong Kong, and Japan to become Viet Nam's largest tourist source market during the Lunar New Year festival.

This indicates a vibrant Tet season for Viet Nam’s tourism industry. Ho Chi Minh City, Da Nang, Nha Trang, Ha Noi, and Phu Quoc are the top domestic destinations favoured by international visitors during Tet.

This year, Da Lat has proven to be the top domestic destination, with hill resorts attracting the most Vietnamese tourists, surpassing famous coastal cities like Nha Trang (ranked second), Da Nang (third), and Phan Thiet (fifth). Ho Chi Minh City is also among the top 5 and ranks fourth in terms of booking traffic during this holiday.

Apart from domestic tourism, more and more Vietnamese tourists are choosing to travel abroad during Tet. This year’s data shows that many Vietnamese tourists prefer to travel to big cities, with Bangkok leading the list, followed by Singapore, Seoul, Bali, and Tokyo among the top five destinations this Tet.

The other top destinations in the region are Japan, Thailand, Malaysia, and Indonesia.

Earlier, on December 23, 2023, the United Nations officially recognized the Lunar New Year, the most important occasion for the Vietnamese people, as an annual floating holiday.

Tet is the most magnificent occasion for Vietnamese people who treasure family reunions, worshiping ancestors, seeing friends, and wishing good luck to themselves and others.