Leveraging enhanced personalisation for each cardholder, Super Card brings world-class services when combined with the long-standing brand, American Express. In addition to the award from International Finance Magazine, VIB's Super Card set a Vietnamese record at the time of its launch when it was the first credit card on the market to allow users to choose their own card features.

Cardholders can choose and customise features such as choosing to receive bonus points or cashback at the most competitive rates on the market today - up to 15 per cent in areas like dining, shopping, travel, online transactions or spending abroad. In addition, cardholders can change spending categories at any time to optimise benefits throughout the card's life.

Proactively managing personal finances by deciding on the statement date and minimum monthly payment rate is an exclusive privilege that helps Super Card customers balance their monthly spending more conveniently. In addition, card owners can choose the last five digits of the card, which can be their date of birth, anniversary or any favourite number.

Super Card has become an outstanding highlight in Vietnam's cashless payment market, with more than 5,000 new cards opened in its first three months. Earlier this year, VIB caused a stir with LazCard, its e-commerce card line which offers up to a 50 per cent refund when spending online at Lazada. By appealing to online shoppers, LazCard has been favoured since its launch, creating a milestone with nearly 1,000 new cards opened in just five days.

Super Card is tailored to meet the cashless payment needs of users who are digital natives and prefer to use high-tech products and services. With its bespoke advantages, Super Card is set to become a pioneering digital card in Vietnam by digitising the entire card registration and approval process in just 15–30 minutes, through the MyVIB 2.0 digital banking application.

Along with Super Card, VIB has impressed with a series of specialised credit cards such as VIB Online Plus 2in1 that integrates credit cards and international payments, offering numerous incentives for online spending; VIB Family Link for family spending activities; VIB Rewards Unlimited that multiplies bonus points when shopping; or VIB Travel Élite, for regular travellers who can shop abroad with foreign currency transaction fees from zero per cent.