On the afternoon of April 22, 2025, the delegation of enterprises of the Northern Coastal VCCI visited and worked at the headquarters of Chu Dau Ceramics Joint Stock Company. The delegation had the participation of Mr. Phi Trong Duc - Acting Director of the Northern Coastal VCCI, along with Mr. Do Van Ve - Member of the Executive Committee of the VCCI, Chairman of the Thai Binh Provincial Business Association; Mr. Nguyen Van Quang - Permanent Vice Chairman of the Hai Duong Provincial Business Association and representatives of leaders of Associations, Associations, Clubs of Business Directors and 96 business leaders in the Northern Coastal region. The delegation of enterprises of the Northern Coastal VCCI was warmly welcomed by Mr. Nguyen Huu Thuc - General Director of Chu Dau Ceramics Joint Stock Company, along with officers and employees of the company.

The delegation of enterprises from the Northern Coastal VCCI recently visited and worked at the headquarters of Chu Dau Ceramics Joint Stock Company.

Speaking at the meeting, Mr. Phi Trong Duc - Acting Director of the Northern Coastal VCCI said that, in performing the role of an organization promoting trade, investment, connecting enterprises, and enhancing the competitiveness of enterprises in the Northern Coastal region, in recent years, the Northern Coastal VCCI has organized many programs to exchange and share experiences and connect enterprises with associations in Thai Nguyen, Vinh Phuc, Hoa Binh, Bac Giang provinces...

“With the aim of connecting entrepreneurs, creating conditions for enterprises to meet, share experiences and promote trade, today the Northern Coastal VCCI organizes the program 'Business exchange and visit to Chu Dau Ceramics Joint Stock Company'. Through this program, enterprises will have the opportunity to exchange and learn about the history and process of making Chu Dau Ceramic products - a ceramic line with a strong cultural identity. national culture”, Mr. Duc added.

On the business side, Mr. Nguyen Huu Thuc - General Director of Chu Dau Ceramic Joint Stock Company shared: “The company is honored to be chosen by VCCI Northern Coast as a place to organize exchanges and field trips for businesses. Chu Dau ceramics dates back to the 12th century and flourished in the 14th and 15th centuries and was lost in the 17th century. However, since 2001, Hanoi Trading Corporation (Hapro) has established Chu Dau ceramics enterprise to restore Chu Dau ceramics. In 2018, Chu Dau Ceramic Joint Stock Company officially belonged to and became a member of BRG Group. We really hope that through the meeting and exchange, businesses will continue to accompany and care for Chu Dau Ceramics to develop further”.

In addition, Mr. Nguyen Huu Thuc also introduced to the delegation visiting and working at the company about the process of reviving and preserving Chu Dau Ceramic products - a brand that carries the quintessence of Vietnam and Vietnamese culture. According to Mr. Thuc, Chu Dau Ceramics has high artistic value, rich in national identity, beautiful in layout, rich in color, diverse in product types... In particular, Chu Dau Ceramics not only meets the preferences of all classes of users, but is also very attractive because of its own unique features, unlike any similar products on the market. That is, the decorative motifs on the products are all painted by hand, the images and colors are gentle and delicate, imbued with traditional Vietnamese culture.

Mr. Nguyen Huu Thuc (right) introduced to the delegation visiting and working at the company about the process of reviving and preserving Chu Dau Ceramic products - a brand with Vietnamese quintessence and culture

Also during the working session, Mr. Do Van Ve - Chairman of the Thai Binh Provincial Business Association said: "Chu Dau Ceramic is not only a handicraft product but also a symbol of Vietnamese culture. The restoration and development of this ceramic line shows the spirit of preserving heritage, while opening up export opportunities for products with strong national identity. This is a valuable lesson in brand building from historical values, such as Chu Dau Ceramic being honored as a National Brand for the third time in 2024".

Meanwhile, highly appreciating the potential for trade cooperation, Mr. Nguyen Nam Phuong, Deputy Director in charge of Vietravel Hai Phong, said that Chu Dau ceramic products with sophisticated motifs and luxurious designs can become high-class gifts in the tourism industry. We wish to cooperate to bring products to the hotel and resort system, combine organizing tours to visit craft villages, and introduce Vietnamese culture to international tourists.

In fact, the visit and work of the VCCI Northern Coastal business delegation also showed the importance of connecting businesses in the region. Business leaders in the delegation all agreed that today's exchange is a testament to the effectiveness of the business connection network led by VCCI Northern Coastal. Businesses proposed to have more visits and work sessions to share resources, from raw materials to distribution channels, helping small businesses access the global market with the Chu Dau brand.