Viettel Group holds the fort as Viet Nam's most valuable brand

The figure marked a 14 percent decline from the previous year, however, certain sectors have demonstrated resilience, including automobiles (up 49 percent), real estate (up 27 percent), logistics (up 25 percent), airlines (up 15 percent), and technology (up 10 percent), all of which have shown significant growth.

The Viet Nam 2025 report offers a detailed analysis of sectors such as banking, real estate, and technology, showcasing top brands and their notable achievements.

The sector analysis highlights impressive digital adoption, especially in banking where 87 percent of brands, including Vietcombank and MB, are embracing digital transformation.

The real estate sector grew by 27 percent, driven by brands like Vinhomes, while the technology sector grew by 10 percent, illustrating industry resilience amid broader economic challenges.

Viettel Group, holding the fort as Viet Nam's most valuable brand, continues to strengthen its market position through ongoing 5G network expansions, which is set to cover 99 percent of the national population by 2030, and a strategic partnership with Visa to boost digital payments.

Alongside Viettel Group, Vinamilk (down 2 percent to US$2.6 billion) and Vietcombank (up 16 percent to US$2.4 billion) are ranked second and third most valuable Vietnamese brands of the year, respectively.

It was followed by Vietinbank with US$1.64 billion, Techcombank US$1.63 billion, BIDV with US$1.62 billion, Vinhomes with US$1.61 billion, and MB with US$1.59 billion.

Alex Haigh, Managing Director Asia Pacific, Brand Finance said, Vietnamese brands are proving resilient despite a decline in overall brand value.

Viet Nam has made significant strides in sustainability, with new regulations such as the 2024 ESG Implementation and Disclosure Handbook, and requirements for over 2,000 high-emission facilities to report their greenhouse gas inventories annually. These initiatives align with the country's goal of achieving net-zero emissions by 2050.