Many US businesses choose Ho Chi Minh City as a purchasing destination in Viet Nam. (Photo: VNA)

This reflects sustained interest in strengthening supply chain links with Viet Nam, with US buyers increasingly shifting to direct engagement with Vietnamese manufacturers. The move is aimed at shortening logistics chains, cutting costs, and enhancing flexibility.

From the West Coast, Oregon has confirmed that a delegation of enterprises, comprising leading companies in agriculture, food, technology, outdoor fashion, and logistics, and led by State Representative Daniel Nguyen, will attend the event. Their agenda at VIS 2025 will focus on B2B meetings, aligning on technical requirements, quality standards, and supply models, as well as conducting on-site visits to factories and industrial zones. Alongside an intensive schedule in Ha Noi, Da Nang, and Ho Chi Minh City, the Oregon mission is expected to sign memoranda of understanding and concrete cooperation agreements after the event.

From the South, VIS 2025 will welcome the largest-ever US delegation of importers, distributors, and logistics providers from Texas, including L&V Food Supply, C&T Produce Wholesale, Ca Mau Supermarket, Port Houston, and Morris International Beverage (MIB). These companies are seeking “Made in Viet Nam” products across a wide range of sectors: electronics, machinery, textiles, chemicals and plastics, footwear, food and beverages, handicrafts, and furniture. The participation of Port Houston signals strong interest in optimising shipping routes and opening up entry points into the US southern distribution network.

Sumi-Hanel Wiring Systems Co., Ltd. in Sai Dong B Industrial Park (Ha Noi) specialises in assembling electrical wiring systems for automobiles, exporting to the US market. (Photo: VNA)

A key focus for US firms at VIS 2025 will be direct engagement with Vietnamese suppliers on the exhibition floor—discussing product portfolios, technical specifications, traceability, ESG standards, delivery schedules, and sustainable procurement options. With advantages in cost, quality, flexibility, and growing competitiveness and compliance capacity, Vietnamese enterprises are well-positioned to enter US distribution chains and logistics networks more quickly.

With the technological, financial, and managerial strengths of US states combined with Viet Nam’s market potential and high-quality workforce, VIS 2025 is expected to serve as a launchpad for strategic trade and investment projects. The MoIT anticipates that the exhibition will result in new deals and contracts, marking a deeper and more comprehensive chapter in Viet Nam–Oregon–Texas relations in particular, and Viet Nam–US ties in general.