The event featured a special display space and for the first time took place inside the UNIQLO Vincom Ba Trieu shopping mall in Hanoi's Hai Ba Trung district, from August 30 to September 4.

Inside the store space was a separate area honouring UNIQLO's high quality LifeWear products made in Vietnam with global quality standards, including iconic Fall/Winter products such as Ultra Light Down jackets, Heattech thermal jackets, sweatshirts, faux fleece jackets, or knitted sweaters.

Hideki Nishida, general director of UNIQLO Vietnam said, “Currently, with more than 2,4000 UNIQLO stores globally, such as in Japan, Asia, Europe and North America, we are proud to see high quality UNIQLO products made in Vietnam being brought to millions of customers around the world.

“In particular, many Fall/Winter products made in Vietnam have become symbols of UNIQLO brand like Ultra Light Down jackets, or Heattech thermal jackets. Therefore, to mark the come-out of 2023 Fall/Winter LifeWear collection, a distinct display space has been designed in the Vincom Ba Trieu store to contribute to conveying this message. UNIQLO wishes to continue realising its commitment to bringing positive and long-term contributions to Vietnamese people and society.”

The theme “Modern Layering” suggests the concept of styling with many different layers of clothing featuring the combination of style elements, colours and materials and features in each outfit – the three foundational elements always emphasised in UNIQLO's Fall/Winter lineups.

The 2023 Fall/Winter line also marks many more exclusive combinations of UNIQLO with well-known designers and famous brands around the world.

For instance, the UNIQLO: C collection, in collaboration with famous British designer Clare Waight Keller, breathes new life into the brand's special women's product line, featuring soft designs, delicate colours and modern patterns. The collection will be officially available in stores from September 15.

The UT KAWS collection, launching on September 8, includes t-shirts and sweatshirts with motifs inspired by original works of art created by renowned contemporary artist KAWS. The collection features designs catered to men, women and children so that anyone can immerse themselves in the unique world of KAWS's artworks.

Also, to mark 50^th anniversary of Vietnam-Japan friendship relations, UNIQLO has launched a design competition to promote creativity through UTme! t-shirts.

The contest is open to everyone, regardless of profession, age, expertise and regions; seeking to promote creativity, passion for art and spread the bold cultural values of the two countries.

Time to receive entries: August 30 - September 27 (deadline for submission: midnight, September 27).