Unilever and Lazada introduce Easy Green in Southeast Asia on Earth Day

In line with Unilever’s global purpose of making sustainable living commonplace, the two main tenets of the partnership will include an exchange of consumer insights to uncover what shoppers find most important when shopping online, as well as developing the corresponding impactful solutions.

Based on a 2021 Unilever discussion with digital consumers, limited availability, insufficient green labelling, and the excessive use of plastic packaging were the top concerns identified by digital eco-friendly shoppers in Southeast Asia.

Unilever’s Easy Green label was designed to help everyday consumers overcome these obstacles. The label will debut on Unilever’s homecare products via its LazMall flagship stores in Vietnam as well as Indonesia, Malaysia, the Philippines, Singapore, and Thailand.

Homecare products with the Easy Green label must at least either be 99 per cent biodegradable; meet a minimum of 50 per cent renewable carbon sources; use better, less, or no plastic packaging; or reduce a minimum of 10 per cent greenhouse gas emissions compared to the previous formulations.

“We designed Easy Green to better serve Vietnamese digital eco-shoppers, in line with our Clean Future initiative. It is our commitment to developing products that are high-performing and kind to people and the planet, at accessible prices. Our bold ambitions have met a strong partner in Lazada, and we hope that Lazada shoppers in Southeast Asia become one with our vision of a clean future for all,” said Do Thai Vuong, vice president of Sustainable Business and Communications at Unilever Vietnam.

James Chang, chief business officer of Lazada Group said, “In conjunction with Lazada’s LazEarth campaign to spotlight the sustainability efforts of LazMall brands, we are proud to partner with like-minded organisations like Unilever to propel action in protecting our planet. Lazada’s commitment has always been customers first, hence we hope that with the increasing assortment of products and choices available online, discerning consumers will increasingly find it easier to identify and shop for eco-friendly products that are also transparent with the items’ lifecycle journey. The Easy Green partnership is a significant move towards a long-term collective goal for a more comprehensive online shopping experience for Lazadashoppers.”