On the morning of March 12, 2025, at the Continental Saigon Hotel in Ho Chi Minh City, Sun World and Saigontourist held a comprehensive strategic partnership signing ceremony for 2025. The event marked a pivotal milestone in the cooperation between two major names in Vietnam’s tourism sector, pioneering the delivery of high-quality tourism products, inspiring experiences, and innovative marketing solutions to promote Vietnam’s tourism brand worldwide. The partnership also includes the announcement of several exciting tour programs, especially in celebration of the 50th anniversary of the reunification of Vietnam (April 30, 1975 – April 30, 2025) and the 50th anniversary of Saigontourist’s establishment.

Sun World and Saigontourist signed a comprehensive strategic partnership

Saigontourist, founded in 1975, is one of Vietnam’s leading tourism corporations, operating across multiple sectors, including travel, hospitality, dining, and entertainment. Renowned for its premium service quality, Saigontourist has played a crucial role in promoting Vietnam’s tourism industry globally and has consistently received prestigious awards.  

Sun World, officially launched in 2017, has established itself as a world-class entertainment brand featuring theme parks, amusement complexes, and grand cultural and spiritual landmarks developed by Sun Group. The Sun World system comprises nine entertainment and tourism destinations across Vietnam, including: Sun World Ba Na Hills, Da Nang Downtown (Da Nang), Sun World Fansipan Legend (Sa Pa, Lao Cai), Sun World Ha Long (Ha Long, Quang Ninh), Sun World Cat Ba (Hai Phong), Sun World Sam Son (Thanh Hoa), Sun World Hon Thom (Phu Quoc), Sun World Ba Den Mountain (Tay Ninh), Sun World Ha Nam (Ha Nam)… These destinations boast numerous records and international awards, further solidifying Vietnam’s reputation as a world-class travel destination. 

Under the 2025 agreement, Saigontourist will become a strategic distribution partner for Sun World’s attractions across both domestic and international markets. The estimated ticket sales volume through Saigontourist Travel is expected to reach a minimum of 50,000 visitors across all Sun World destinations.  

Beyond ticket distribution, the two companies will launch a range of special offers for tourists utilizing both Sun World and Saigontourist services. Sun World will introduce priority access benefits for customers booking tours through Saigontourist Travel, including MICE groups of over 300 guests, cruise ship tourists visiting Sun World locations, and international travelers booking full-package tours to Cu Chi – Tay Ninh. 

This partnership not only benefits both businesses but also enhances the overall travel experience, attracting more high-quality domestic and international tourists. 

Sun World and Saigontourist will collaborate extensively in marketing and communication to elevate Vietnam’s tourism brand. Through various campaigns, including creative contests, experiential videos, and inspirational tourism content, they aim to showcase the beauty of Vietnam’s destinations to travelers worldwide. 

Mr. Pham Quoc Quan, Member of the Board of Directors at Sun Group, stated: "This promising collaboration between Sun World and Saigontourist will serve as a catalyst, not only enhancing Sun World’s brand but also strengthening Vietnam’s tourism industry by diversifying customer experiences. We believe that partnering with Saigontourist is a strategic move to optimize the tourism–hospitality–entertainment ecosystem that both companies are building, while also delivering new values to travelers and contributing to the sustainable growth of Vietnam’s tourism sector on a global scale."

At the signing ceremony, Nguyen Thanh Luu, General Director of Saigontourist, expressed: "The strategic cooperation between Saigontourist and Sun World will open up new tourism products, enrich visitor experiences, and further elevate Vietnam’s standing in global tourism. Especially on the occasion of the 50th anniversary of Vietnam’s reunification and Saigontourist’s establishment, this partnership will introduce unique journeys that deeply connect history, culture, and nature across Vietnam. Through these experiences, we aim to instill national pride and promote Vietnam’s image more powerfully on the international stage."

Especially, to celebrate the 50th anniversary of Vietnam’s reunification (April 30, 1975 – April 30, 2025), Sun World and Saigontourist will launch an exclusive cultural, historical, and war heritage tour covering Ho Chi Minh City – Cu Chi – Ba Den Mountain (Tay Ninh). This collaboration will create a unique and memorable journey for both domestic and international tourists, especially foreign visitors seeking an in-depth historical experience during this significant milestone.

To commemorate the 50th anniversary of Saigontourist’s establishment, Sun World and Saigontourist will introduce the “Beloved Vietnam – Beloved S-country” campaign, featuring curated journeys across Vietnam’s five most iconic destinations. This campaign will allow travelers to explore the sacred peak of Fansipan in Sa Pa, Lao Cai; the UNESCO-listed natural wonder of Cat Ba in Hai Phong; the vibrant festival city of Da Nang; the premium island paradise of Phu Quoc; and the spiritual and cultural heartland of Tay Ninh. 

International tourists enjoy nightly fireworks in Phu Quoc after the world-class "Kiss of the Sea" show

As part of this initiative, promotional activities will center around the number 5, symbolizing the five decades of Saigontourist’s legacy. From May 2025 to May 2026, Sun World and Saigontourist will offer exclusive discounts and experiences, including a 50% discount on curated tours to these five destinations. Additionally, the two companies are researching the development of 50 unique local cultural experiences and a top 50 Vietnamese culinary journey, celebrating the nation’s rich heritage through travel and gastronomy. 

The signing of this strategic partnership between Sun World and Saigontourist stands as a testament to the core values of excellence, quality, and sustainability that both brands uphold. This collaboration not only sets a new precedent for partnerships within Vietnam’s tourism industry but also contributes to enhancing the country’s global reputation. 

By pioneering new tourism initiatives, embracing creativity, and adapting to digital transformation, Sun World and Saigontourist are committed to delivering innovative travel experiences that meet the evolving demands of modern travelers while propelling Vietnam’s tourism industry into the future.