Designed with the concept of the 'Vietnamese lotus - Reaching the world', the Tran Duc booth has been likened to an artistic masterpiece that blends traditional culture with modern design trends. The image of the lotus flower symbolises both national pride and the story of Tran Duc throughout its over 20-year journey.

The lotus flower, with its three layers of petals, represents three signature images, symbolising the resilience in the face of challenges that Tran Duc has overcome over the years.

The budding lotus, represents the vitality and continuous growth of the current corporation. Lastly, the blooming lotus, expresses the goal of reaching out to the world and affirming the brand's position in the future.

Nguyen Chanh Phuong, vice chairman of Hawa said, "Tran Duc's booth is unique and grandiose, and surely an unmissable highlight at HawaExpo 2024."

The Tran Duc Corporation booth at HawaExpo 2024

The Tran Duc booth was constructed using sustainable materials produced by the corporation. The floor of the structure is made of CLT components - a new green material solution that is making its debut in Southeast Asia.

The booth was constructed in record time of 72 hours, and can accommodate over 300 people along with furniture. This solution offers advantages in saving construction time and reducing the weight of the structure compared to traditional concrete.

This new technology promises to make a significant advancement in the green architecture and construction industry in Vietnam.

In addition to allowing visitors to experience the CLT components first-hand, Tran Duc also introduces other solutions in the green architecture field, such as wood treatment solutions, glulam timber components, thermowood doors and exterior solutions.

At the event, Tran Duc also collaborated with leading experts to hold a workshop "Sustainable material solutions towards net-zero in architecture and construction," providing architects, construction units, and investors with more specific information about net-zero and green materials to make informed decisions for future projects.

Tran Duc Corporation booth at HawaExpo 2024

At the opening press conference of the programme, Nguyen Quoc Khanh, chairman of Hawa said, "Compromising with the title of a workshop, international processing is a mindset that needs to be abandoned. Therefore, taking advantage of the current time when Vietnam is attracting global attention and a series of new factories are being inaugurated this year, we want to showcase the true capacity of the industry through this year's HawaExpo."

"Not only is it an opportunity to provide customers with information about the latest and most advanced green materials, but Tran Duc at HawaExpo 2024 also aims to introduce to the world its capability to provide superior solutions and production that can meet all the needs of Vietnamese and international businesses."