The administration of Thua Thien-Hue province is set to organise a number of festivals over the coming month to mark the launch of a domestic tourism stimulus programme.

A festival celebrating Ao Dai, the nation’s traditional long dress, is scheduled to open on Nguyen Dinh Chieu pedestrian street at 5:30 p.m. on December 18, with the event set to last through to December 20.

In addition to the Ao Dai fashion show, a space aimed at exhibiting collections of long dresses through various periods in the country’s history will also take place.

Elsewhere, Le Loi street will host a food festival from December 18 to December 23. On display will be approximately 80 booths showcasing a range of vegetarian food, royal food, and other traditional cuisine.

Phan Thanh Hai, director of Thua Thien-Hue province’s department of culture and sports, noted that the festivals are part of tourism products being launched at the end of the year in an effort to boost to appeal of Hue as an attractive tourism destination.

He added that travel agencies from Hanoi, Da Nang, and Ho Chi Minh City have also been invited to the event as a means of boosting tourism links among the localities.