Sensitive products such as pharmaceuticals and dietary supplements remained under close scrutiny. Since 2021, almost 1,000 cases in this category have been addressed, including 783 specifically related to non-compliant dairy products.

Several high-profile cases were uncovered during the campaign, including the seizure of over 500 counterfeit items in downtown Danang, the discovery of a counterfeit sock manufacturing facility in La Phu, Hanoi, and the confiscation of thousands of fake branded products at Saigon Square in Ho Chi Minh City.

Most recently, on June 9, officials inspected four cosmetics businesses in Hanoi and discovered 3,500 illegally imported products of unknown origin. These counterfeit goods were mixed with authentic goods.

Tran Huu Linh, Director General of the Market Surveillance Authority, stated that the crackdown will continue with an intensified use of digital technologies and data systems for market oversight, particularly in e-commerce.

“We are committed to taking strong, coordinated, and flexible action to safeguard consumer rights and foster a transparent and healthy business environment,” said Linh.