AEON Ekiden's journey on the “S” land  

AEON Ekiden 2022 is part of activities on the occasion of AEON Vietnam's 10th anniversary to express gratitude to millions of customers and the community who have accompanied the business for a decade.

Mr. Furusawa Yasuyuki, General Director of AEON Vietnam shared about AEON EKIDEN " “Relay Road – Together have fun"

Mr. Furusawa Yasuyuki - General Director of AEON Vietnam shared: “Since establishing the first foundations, AEON Vietnam has always placed customers at the core of our values, pursuing the mission of enriching customer’s daily lifestyle as well as accompanying the sustainable development of the local community. AEON EKIDEN is not just a sport activity, but also represents teamwork and connection.”

Activated in Hanoi in July, followed by Binh Duong in August and final race in Ho Chi Minh City on October 2, the serie of AEON Ekiden has attracted thousands of attendees. In particular, the running race "Relay Road – Together have fun" has more than 1,500 participants, including families, children, customers and the community around AEON. Each team of 5 members will run relays and together complete a distance of 5-6 km around the AEON Shopping Mall. 

At the race held at AEON Tan Phu (HCMC), more than 600 participants enjoyed exciting experiences and meaningful bonding moments.

Mr. Nguyen Cong Chanh - Vice Chairman of Tan Phu District People's Committee shared: “I appreciate the goal, meaning and humanity that the activitity conveys, and I am very glad to see the enthusiastic participation of the residential community. In addition to the goal of creating a playground for people to practice physically and raise awareness of a happy life, the activity has brought memorable experiences of cohesion and solidarity for a common goal. In the coming time, I believe that AEON Vietnam will continue to work with Tan Phu District to expand and organize AEON Ekiden into an annual event.”

AEON Ekiden run attracted more than 1,500 participants in 03 cities including Hanoi, Binh Duong & HCMC

Mr. Nguyen Tan Duc (Tan Phu district) shared: “This is the first time my whole family participated in a relay race. We are very emotional when seeing our son making the last steps to conquer his first race. This event gives us the opportunity to exercise and spend time together on weekends.”

Taking place on the same day as "AEON Ekiden", the Vietnam - Japan Cultural Festival also attracted customers of all ages, especially young people with many cultural promotion activities of two countries. At the cultural experience area, many young are eager to experience traditional Japanese games such as Supa Boru Sukui (picking balls); Pounding Mochi, Fukuwarai. The familiar activities of both Vietnam and Japan such as Making Teru teru bouzu, making toy figurine, etc. are chosen by many families and children. Cultural performances further enhance the color of Japanese culture for the festival space.