Following several rounds of revision and refinement, the Viet Nam Business Culture Value Set embodies the spirit of selective adaptation, promoting national identity in the era of the digital economy and artificial intelligence, while guiding the business community towards governing enterprises through culture. Building corporate culture becomes an endogenous driving force that strengthens competitiveness, reinforces trust with partners and customers, and enhances the visibility of Vietnamese brands.

Launched in 2016, the campaign “Building the Business Culture of Viet Nam” has brought about clear shifts in the awareness and actions of the business community.

Through four rounds of review, the organisers have honoured 74 enterprises that meet the Viet Nam Business Culture Standards, reaffirming the role of culture in corporate governance and development.

According to many enterprises, although cultural values may not deliver “instant” or “immediate” benefits, they foster cohesion, trust, and motivation — enabling companies to overcome challenges and accelerate growth.

In the context of deepened international integration, with an increasing number of Vietnamese enterprises investing abroad, advanced business culture becomes an “identity card” that helps define and elevate their position in the global marketplace. The Viet Nam Business Culture Value Set will serve as a handbook for effective operations, reputation-building, and the creation of sustainable corporate value.

However, building Vietnamese business culture standards is a long-term journey that aligns economic motivation with the dissemination of ethical and humanistic values. The development of a corporate cultural foundation must remain connected to national traditional values and a sense of social responsibility in business. Governance based on culture is a pathway to strong, sustainable enterprise development and contributes to shaping a prosperous nation.

Therefore, business culture should not be confined to the internal practices of individual organisations but must be expanded into a shared value of the wider business community. Only then can a collaborative environment be fostered, thereby shaping the distinctive identity of Vietnamese business culture on the international marketplace.

In the face of new demands in the era of integration, alongside communicating and disseminating the value framework to associations and business networks, it remains necessary to continue researching and refining tools for assessing the impact of culture on production and business activities, while also identifying solutions to ensure that culture permeates more deeply into mindset and becomes a guiding principle in the actions of the business community.

In addition, the establishment of clubs for enterprises that meet culture standards, the development of handbooks, and the sharing of effective cultural practices will offer practical models, providing momentum for the growth of a Vietnamese entrepreneurial community with its own distinctive identity.

Vietnamese entrepreneurs must affirm an image of dedication, respect for ethical values, and national identity, thereby building strong and coherent personal and collective brands aligned with the Viet Nam Business Culture Value System.