In terms of products, the farming business, including animal breeding, live animals, and processed meat and eggs, was the biggest cash earner with THB36.4 billion ($1.12 billion), down 19% year-on-year and accounting for 68% of the total.

It was followed by animal feed with THB13.1 billion ($404 million), down 15%, making up 24%. Food recorded a growth rate of 1%, reaching THB4.2 billion ($131 million) and accounting for 8%.

C.P. Vietnam Corporation's (CPV) NM2 branch in Binh Phuoc province, southern Vietnam. Photo courtesy of the company.

In the second quarter of 2025, the Thai food giant posted THB26.2 billion ($807.2 million) in Vietnam revenue, down 21% year-on-year, contrasting with growth posted by CPF’s markets such as Thailand, China, and others. As a result, its total revenue decreased 1% year-on-year to THB291.8 billion ($8.99 billion).

CPF did not specify the reasons for its weaker performance in Vietnam, despite the country being its second-largest market after Thailand. In April, CPF became the full owner of C.P. Vietnam after acquiring Itochu’s minority stake.

In June, C.P. Vietnam was embroiled in a food safety scandal after a social media account under the name Jonny Lieu (real name Lieu Quy Ngan), who claimed to be a former employee of the CP Fresh Shop in Soc Trang province, accused the company leadership of ordering the sale of diseased pork and chicken.

C.P. Vietnam denied the allegations and asserted that its products complied with strict quality control procedures. While authoritarian inspections found no evidence of diseased meat in C.P. Vietnam stores, others uncovered violations, including expired safety certificates and a lack of proper documentation, at three outlets.

In early July, the Soc Trang Police's investigative agency announced that it had decided not to take legal proceedings against C.P. Vietnam following Lieu Quy Ngan's denunciation of the "crime".

The reason, according to the agency, was that "the behavior does not show signs of a crime of violating food safety regulations as prescribed in Clause 2, Article 157 of the Criminal Code."

CPF started investing in Vietnam in 1993 with its first factory in the southern province of Dong Nai. In Vietnam, the firm now operates 21 factories, including eight animal feed plants, four fisheries feed plants, two fisheries processing plants, and seven meat processing plants.