Consistent with the philosophy of “Respect Mother Nature”

Explaining why TH breaks into top the Top 10 of Green Brands 2022, VnEconomy assesses: “Over the years, this Group has made a strong impression on the business community as well as millions of Vietnamese customers because it is always a pioneer in developing a green and sustainable agriculture in Vietnam. TH is also the first farm to convert pastures and cows to organic farming to produce organic fresh milk according to European standards. The enterprise is a pioneer in applying and offering eco-friendly consumer solutions such as using renewable materials and energy”.

TH understands that the application of high-tech science and advanced management science is not to exhaust the resources or replace the power of nature, but to promote the production process while taking better care of nature, thereby serving people better.

Right from the early days of establishment, "Completely from nature", "Friendly to the environment - Out-of-the-box thinking" have been 2 of the 5 core values that the Group consistently implements. TH's investment projects focus on applying high technology, combining science, technology and management science to create better products for users' health. Up to now, the group has launched more than 130 fresh and clean products such as TH true MILK, TH true NUT, TH true HERBAL, TH true WATER.,…

TH is the first farm in Vietnam to convert pastures and cows to stockbreeding to produce TH true MILK Organic according to European standards

Sustainable development strategy with 6 pillars

TH always considers the implementation of sustainable development as the "guideline" for all production and business activities, with six pillars of sustainability built in accordance with the United Nations' Sustainable Development Goals (SDGs), including: Nutrition-Health, Environment, People, Education, Community, Animal Welfare.

In the 6 pillars, especially in the environmental pillar, TH implements a series of practical actions to minimize negative impacts on nature, noting that increasing clean energy production, protecting water resources and range of sustainable production and consumption solutions.

A typical example is TH's exploitation of the hot and sunny natural conditions of Nghia Dan (Nghe An) to produce green energy from the sun, both improving production and business efficiency and reducing greenhouse gas emissions for environmental protection. Currently, electricity from the solar panel system has met most of the electricity demand at TH's farms and factories and connected to the national grid.

Solar power on the roof of TH farms in Nghe An

TH is also a pioneer enterprise in founding and joining hands with large organizations in Vietnam in the responsibility to reduce plastic waste, such as: Vietnam Packaging Recycling Organization - PRO Vietnam, Vietnam Business for Environment - VB4E, Retailers Alliance for reducing consumption of disposable plastic bags.

Besides, TH persistently implements environmental protection activities with detailed and specific solutions. Such as: Stop using disposable plastic bags throughout the TH true mart system, replace them with bio-plastic bags; encourage customers to use sustainable canvas bags; use yogurt spoons made from biological materials; 50% off the number of disposable spoons provided with TH true YOGURT products; remove the plastic shrink film on the bottle cap TH true WATER 350ml; sponsor a survey project to conserve coral in Cat Ba National Park (Hai Phong),…

Economic revolution under the forest canopy, preserving herbal essence

The trend of healthy living, "prevention is better than cure" is increasingly popular, leading to the development of the world pharmaceutical market with an average annual growth rate of 8-10%. Meanwhile, it is a fact that the world is using up to 80% of synthetic chemical products, only 20% are products extracted from nature.

With the desire to protect the forest and develop the value of the forest, TH has chosen to follow the niche market that accounts for only 20% of that in order to contribute to orientation and change consumption habits towards a healthier direction.

Ms. Thai Huong, Founder, Chairman of the Strategy Council of TH Group, once said at the Scientific Conference "Business ethics and Vietnamese business culture in a new context": “I recognize that, protecting nature, including forests and seas, is a key factor for Vietnamese businesses to make a breakthrough.

TH has created a revolution in doing business under the forest canopy: gathering herbs from nature and growing organically under the forest canopy, creating favorable conditions for economic development, hunger eradication and poverty alleviation for the people”.

The ingredients of TH true HERBAL herbal tea are grown and harvested naturally in the forests of Muong Long - Nghe An.

To achieve that goal, TH is strongly implementing the conservation and development of indigenous medicinal plants of Vietnam in many localities across the country, starting with Muong Long, Ky Son district, Nghe An. Recently, the group has launched a set of TH true HERBAL straining bags using natural medicinal sources combined with knowledge from the nation's traditional medicine treasure - in accordance with the positioning "Completely from nature” of the Group.

This year, for the first time, the Vietnam's strong brands (organized by Vietnam Economic Times - VnEconomy) honored the Top 10 Green Brands to honor enterprises that have had the most positive and effective solutions to "green" the country's economy. Along with TH, a number of brands are named Top 10 Green Brands 2022, including: HD Bank, PetroVietnam Fertilizer and Chemicals Corporation, The Green Solutions, TBS Group, Bao Viet Group, etc.