Lunar New Year-themed entertainment and activities have been organised at selected locations, offering communities the chance to enjoy and participate in the excitement of hunting lucky prizes courtesy of Bia Saigon.

This first event in Binh Duoung took place in a bustling atmosphere with various entertainment activities.

In one area, hundreds of workers, locals, and volunteers excitedly participated in taking check-in photos in locations decorated with Lunar New Year themes, sharing happy end-of-year moments with friends and family.

In another area, visitors enthusiastically learned of their fortune and luck for a better year ahead. Some had the opportunity to experience an augmented reality game from Bia Saigon named 'Dragon Gem', in which players must hunt dragons to receive good fortune, signifying the overcoming of challenges from the old year to meet the new year afresh.

The highlight of the event was on stage, where members of Bia Saigon's and HCYU's leadership delivered gifts to 400 workers, each worth VND700,000 ($30), including lucky money bags and some Lunar New Year essentials.

"Bia Saigon aims to spread the spirit of sharing, togetherness, and encouragement as we embrace a more optimistic 2024. These gifts and activities are our way of giving back to the communities who have supported us all these years," said Lester Tan, CEO of SABECO.

The event was just a part of SABECO's corporate social responsibility programme for this year, which will feature a series of Lunar New Year gifting activities across 25 other provinces in Vietnam, including the distribution of more than 10,000 gifts to workers who have been affected by the economic slowdown, including fishermen and border guard forces.

"Lunar New Year 2024 holds special significance for SABECO and Bia Saigon as we welcome the Year of the Dragon," said Tan. "We remain committed to showcasing the best of Vietnam, and we will continue to support community development as we work alongside the government and social groups."

The company has been consistently implementing various initiatives and community support programmes since 2020, channelling over $1.8 million to almost 28,000 beneficiaries across all provinces and cities in Vietnam. The initiatives, ranging from essential gifts to lucky money envelopes and transport tickets, aim to ensure that workers and disadvantaged individuals can enjoy a warm and joyous Lunar New Year.