Mokbel will continue with her role as head of Global Customer Unit Telenor, supporting Telenor Group in its transformation journey, and she will remain a member of the regional executive leadership team of Ericsson Southeast Asia, Oceania and India.

Rita Mokbel, head of Ericsson Vietnam

With over 14 years at Ericsson in both regional and global senior leadership roles, Mokbel has demonstrated experience in general management, strategy, sales, business development, operations management, and technology consultation. She has successfully navigated diverse stakeholders such as communication service providers, governments, and enterprises across continents such as Europe, Asia, Africa, and the Americas, each with their distinct challenges and needs. Her ability to spearhead complex digital transformations, revitalise business accounts, and architect significant growth showcases her adaptability and strategic foresight.

Nunzio Mirtillo, head of Ericsson Southeast Asia, Oceania and India said, "Vietnam is a fast-growing market that is embracing mobile connectivity to accelerate digital transformation. With her extensive experience of working in the telecoms industry and with Ericsson, I am confident that Rita, together with her team, will continue to deliver on our commitment to support Vietnam’s sustained socioeconomic development and accelerated digital economy journey, driven by science, technology and innovation."

"I would like to thank Denis Brunetti for the strong foundation he has created for Ericsson in Vietnam in collaboration with our customers, industry and broader business community," Mirtillo added.

Commenting on her appointment, Mokbel said, "I am delighted to take on the role of leading our talented team and working with mobile service providers in Vietnam to ensure that the country stays at the forefront of 5G development, sharing our technical capabilities as well as our global, regional, and local market insights. We will leverage Ericsson’s technology leadership to contribute to Vietnam's technological advancement and economic growth."

In terms of her academic qualifications, Rita holds a PhD in financial engineering, alongside a master’s degree in telecommunications engineering and a second master’s degree in modelling and computer simulation. She also holds executive programme certifications from globally renowned institutions like Oxford and the Massachusetts Institute of Technology, with specialisations in fintech and AI.

Ericsson has been supporting service providers in Vietnam with commercial 5G pilots since 2020, leveraging its technology leadership to deliver a world-class consumer experience to the expansive 4G installed base – which can seamlessly and efficiently be upgraded to 5G capabilities when required. Ericsson’s 5G portfolio can offer significantly lower cost and energy per delivered Gigabyte.

Today, Ericsson powers 155 live 5G networks across 66 countries. Ericsson’s 5G leadership has been recognised by important independent analyst report Gartner 5G Magic Quadrant 2023, (third year in a row) and Frost Radar Global 5G Infrastructure. Ericsson also scored the number one position in the latest ABI Research report on telco vendors' sustainability.