VIB has accompanied The Masked Singer Vietnam for two years

The first season of The Masked Singer made a big splash when it attracted more than 1 billion views, making it the most popular show of the year and winning the hearts of the audience. The show also won the Most Popular Programme on Digital and Television Platforms category at the Mai Vang Awards 2022.

Returning with unique and new touches, The Masked Singer Vietnam 2023 continues to conquer all music lovers across Vietnam and abroad. The programme currently ranks second on the YouTube Vietnam trending list, attracting millions of views, favourites, and comments.

Besides that, the hashtag #CaSiMatNa also recorded an impressive number on the TikTok platform, with more than 1.3 billion views.

VIB has accompanied The Masked Singer Vietnam since the beginning. As a result, VIB's motto, "Leading the card trend," has become familiar to millions of audiences.

In the second season, VIB's modern, youthful, and outstanding credit card image continues to create a highlight for the programme through the beautiful, lively Lady Bling Bling. This is a bridge to bring modern and useful financial services to customers.

Alongside accompanying The Masked Singer, VIB has been continuously innovating and digitising banking products. The bank is also a pioneer in modernising the journey to access and connect customers with financial services.

VIB shares a common goal with VieON and Vie Channel under DatVietVAC. The two sides adopt creative thinking in all activities to bring the best experience to the audience. The top priority is given to retaining the audience with outstanding values.

That is the reason why the leading retail bank and the programme producer continuously hold the top position in the market in terms of experience trends, turning challenges into motivation to bring new, different, and impressive offerings.

VIB also stands out in the cashless payment market by rejuvenating financial services. The bank continuously refreshes the image of capital products to be more modern, effective, and accessible.

Pioneering with high-tech card lines, VIB continuously launches products that meet most users' needs, from shopping to travel, dining, insurance, and transportation, with many privileges for individuals and families. In 2023 alone, the bank rolled out two modern card lines with outstanding personalisation for customers.

The latest product line is the VIB Super Card, which gives cardholders the rights to choose features, earn points, and receive refunds up to 15 per cent of card spending.

At the beginning of the year, the VIB LazCard card line was also launched, which offers up to a 50 per cent refund for online customers on Lazada Vietnam. Previously, the bank left an impression with VIB Online Plus 2in1 integrating credit cards and international payments; VIB Family Link for any spending on family bonding activities; VIB Rewards Unlimited for shopping; and VIB Travel Élite, with foreign currency transaction fees starting from 0 per cent.

Alongside improving the personalisation of the user experience, VIB's specialised card products have met customers' changing spending needs every day. As a result, the bank's new card lines continuously set records in terms of new issuances after just a short period of launch.

VIB aims to serve tech-savvy citizens who are looking for and choosing convenient, safe, and secure solutions. Therefore, the bank has digitalised the card registration and approval process, which only takes 15-30 minutes. In addition, with the MyVIB 2.0 bank app, it is quick and convenient to sign up for an account, select features, and change spending categories throughout the card's life cycle.

VIB's digital transformation strategy for its card products has actively contributed to promoting cashless spending. The bank recorded nearly 2.5 million transactions per month in the first 7 months of this year, while total monthly credit card spending increased from more than $30 million per month in 2018 to nearly $360 million monthly so far this year.

VIB will offer cups of The Masked Singer Vietnam 2023 to customers