Phu Nhuan Jewelry transforms its business operations with a cloud computing strategy

Vietnam-based company, Phu Nhuan Jewelry (PNJ), has been consistent in its commitment to providing the highest quality products and services to customers whilst also being sustainable.

To maintain its competitiveness in the market, the company has been implementing its retail strategies to get closer to its customers and provide a more complete, multi-faceted, and seamless shopping journey.

Its cloud computing strategy, in particular, has accelerated the company's goals for the past two years. Before implementing the cloud computing strategy, PNJ had difficulty meeting the actual needs of the company's retail operations, especially during the peak season. For instance, on God of Fortune Day, many Vietnamese people would go to PNJ to buy gold, but heavy shopping made the experience inconvenient.

PNJ has resolved this situation with comprehensive cloud-based solutions. Using the most advanced cloud platform solutions, the company has flexibly increased system capacity by up to 500 per cent with the most optimal cost planning, reducing thousands of hours wasted on internal operations and increasing sales productivity by 200 per cent.

Continuing this strategic cloud computing roadmap, the company also successfully transformed its entire ERP and other systems to the cloud.

Additionally, thanks to its multi-cloud strategy, PNJ can accelerate the validation of its ideas by taking full advantage of digital solutions and creating business value faster. Auto recommendations, promotions, a reward system, customer data platform, and contactless payment are just a few examples that have contributed to bringing great satisfaction to both customers and employees, while also creating a lot of new business opportunities.

Phu Nhuan Jewelry transforms its business operations with a cloud computing strategy

PNJ’s remarkable achievement and strategy have been recognised, as the recipient of the Vietnam Technology Excellence Awards for Cloud - Retail at the Asian Technology Excellence Awards 2023.

“The cloud strategy we have implemented over the past two years is just the first step in our overall digital strategy to become a digitally enabled organisation over the next four years. Our goal is to transform ourselves technologically and stay ahead in the competitive landscape," the company said. "In fact, at PNJ, the new technology strategy not only helps the company change the game, but also promotes revolutionary growth for the company. We firmly believe that technology is no longer an option but has become a key factor in increasing PNJ's strong competitiveness in the market."