The collaboration aims to develop premium golf course projects in Vietnam while expanding research and investment into promising international markets.

Phu Long Company and 54 representatives sign the strategic partnership agreement

The agreement underscores Phu Long's strong commitment to enhancing its real estate ecosystem while creating new opportunities in the sports and entertainment sectors, said representative Richard Mark Leech. The partnership not only leverages the potential of real estate and tourism but also delivers world-class international experiences, promotes sustainable practices, and fosters synergy across various sectors within Phu Long’s comprehensive ecosystem.

"Our strategic vision and commitment to sustainable development have enabled us to establish this partnership with 54. We highly value its innovative approach to the sports industry and the exceptional professionalism of their team," Leech said.

Furthermore, with its extensive experience in workforce training for the aviation and tourism management sectors, combined with 54’s expertise, Phu Long aims to expand its training system to cultivate high-quality talent for the golf industry, from operational staff to management roles.

"We believe that with 54's solid presence in key international markets, this partnership will unlock groundbreaking opportunities and contribute to significant achievements in sports and tourism," he added.

The partnership covers the pillars of consulting, development and master planning, and golf course management and operations.

In the first pillar, the deal emphasises building investment structures, identifying potential opportunities, conducting comparative analyses, designing development concepts, and supporting business negotiations. The second aspect involves conducting feasibility studies, creating master plans, developing strategic growth designs, and managing supply chains. The third factor covers business planning support and detailed guidance for daily operations.

Additionally, 54 will develop sales strategies and assist in marketing and promotional activities for the golf courses.

Jed Moore, founder and CEO of 54, formerly Performance54, stated, "With our extensive experience and expertise, combined with Phu Long’s strategic vision and diverse investment portfolio, we are confident in our ability to unlock new growth opportunities in Vietnam and international markets. We are committed to working closely with Phu Long to develop optimised investment and operational strategies that deliver exceptional financial value, the highest level of customer satisfaction, and create positive social impacts."