The initiative aims to plant 6,000 trees in Xuan Lien and Ca Mau Nature Reserves. Building upon the initiative's initial success, an additional 500 large native trees were planted in Dong Nai Nature Reserve.

With a shared commitment to environmental conservation, the volunteering event aims to restore vital ecosystems and raise awareness of the importance of sustainable practices.

P&G Vietnam, Central Retail Vietnam, and Gaia have come together to connect manufacturers, retailers, and consumers across the country to participate in this effort

The ‘Forests For Good’ initiative was introduced earlier this year as a joint endeavour by P&G Vietnam, Central Retail Vietnam, and Gaia to address the critical need for reforestation in Vietnam.

Through the contribution from consumers when purchasing products of P&G brands at GO!, Big C, and Tops Market, 6,000 native trees of precious species have been planted in Xuan Lien and Ca Mau Nature Reserves.

To continue this momentum, P&G Vietnam and Central Retail Vietnam continued to plant 500 trees of indigenous large timber species, covering an area of 1.25 ha at Dong Nai Nature Reserve.

The tree planting activity presents an opportunity to create a positive impact on the environment and a platform for cross-organisational networking and knowledge-sharing.

P&G’s two famous brand ambassadors of Head & Shoulders and Pantene, singer Isaac and actress Kha Ngan, together with P&G Vietnam and Central Retail Vietnam’s leadership team members and nearly 200 employees, participated to showcase their dedication to environmental causes and inspire others.

500 large native trees were planted in Dong Nai Nature Reserve

Dong Nai Forest regulates water for Tri An and Dau Tieng Lakes, the water sources for Ho Chi Minh City and southeast provinces. This is also home to one of the last populations of wild elephants in Vietnam.

These efforts will not only help recover degraded forests and mitigate climate change but also protect one of the last populations of elephants in Vietnam, as well as protect the water resources for Ho Chi Minh City and the southeast region.

“We believe that true change happens when individuals and organisations come together with a shared purpose. We at P&G Vietnam are thrilled to join hands with Central Retail Vietnam and Gaia in our shared commitment to the 'Forests For Good' initiative,” said Priyamvada Srivastava, vice president, country manager of P&G Vietnam.

“Through this reforestation volunteering activity, we are nurturing nature and the spirit of collaboration and sustainable action. This event is a reflection of our dedication to a more sustainable future, where every tree planted is a step towards a healthier planet for all,” Srivastava said.

By participating in this event, individuals have contributed directly to the reforestation efforts and enriched their understanding of environmental conservation

According to Olivier Langlet, Group CEO of Central Retail Vietnam, the joint initiative aims to drive positive change in environmental preservation through forest restoration.

P&G Vietnam, Central Retail Vietnam, and Gaia have come together to connect manufacturers, retailers, and consumers across the country to participate.

“Our hope is that this initiative not only serves as an avenue for raising awareness among our staff but also serves as an inspiration for consumers to make a tangible, positive impact on the environment. Our participation in the ‘Forests for Good’ initiative underscores our unwavering commitment to integrating sustainability into our business operations, contributing to our goal of becoming a pioneering green and sustainable retailer in Vietnam,” Langlet said.

The tree planting event brought engaging activities, including guided tree planting sessions, informative environmental education, “forest bathing” and interactions with other participants.

By participating, individuals have contributed directly to the reforestation efforts in Dong Nai Nature Reserve, enriched their understanding of environmental conservation, and fostered a deeper sense of community.

P&G has been present in Vietnam since 1995 with the commitment to “Being a Force for Growth and a Force for Good.”

The company so far has grown significantly with trusted brands such as Ariel, Tide, Pantene, Head & Shoulders, and many others.

P&G Vietnam has been honoured with numerous prestigious awards for its social responsibilities, including the Saigon Times CSR 2022, Grand Prize ESG Impact Awards 2022 by AmCham Vietnam, and the Green Book Prize from Binh Duong province.