The ceremony attended by high-ranking officials from Vietnam's Ministry of Planning and Investment, local authorities, the Danish Embassy, and Danish Minister for Food, Agriculture, and Fisheries Jacob Jensen, who was on a working visit to Vietnam from May 14-16.

Pandora broke ground on a $150 million factory in BInh Duong province on May 16

This factory will create 7,000 jobs and operate on 100 per cent renewable energy, while only using recycled silver and gold.

The new facility will produce up to 60 million pieces of jewellery per year when it opens in early 2026. It will support Pandora’s long-term growth and boost the company's crafting capacity by around 50 per cent.

According to Alexander Lacik, CEO and president of Pandora, the company is ready to start a new chapter in Vietnam.

The new facility will be Pandora’s fourth manufacturing site and the first outside Thailand. The site covers 7.5 hectares, the size of 10 football fields, and the buildings will measure more than 50,000 square metres.

The facility will be constructed in accordance with LEED Gold standards, a leading green building certification.

This will contribute to Pandora’s sustainability goals of halving carbon emissions across its full supply chain by 2030 and achieving net zero by 2040.

The factory will be equipped with state-of-the-art manufacturing technology and be optimised with digital solutions.

Speaking at the event, Jensen said that Vietnam has become an increasingly important market for Danish investors, due to both the country’s conductive business environment and its commitment to net-zero emissions by 2050.

“On behalf of the Danish government, I would like to congratulate Pandora on this remarkable milestone. The new factory will be a great success story of Denmark’s global export and an embodiment of our partnership with Vietnam in the green transition and fight against climate change. By engaging in cutting-edge technology and sustainable production practices, as Pandora is going to in this crafting facility, we are happy to contribute to Vietnam’s sustainable economic growth and development of the local skilled workforce," said Jensen.

The craftspeople will go through a thorough training process at Pandora's production academy to equip them for their new roles and future career opportunities within the company.

In 2023, Pandora sold 107 million pieces of jewellery, produced across three crafting facilities in Bangkok and Lamphun, Thailand. Each piece is hand-finished by skilled craftspeople.

Earlier this year Pandora announced that it will be using only recycled silver and gold in the production of its jewellery, a move that will avoid 58,000 tonnes CO₂ every year.

The facility will employ up to 7,000 craftspeople, and Pandora plans to kick off recruitment in the first half of 2025