Ambiente 2025 is expected to take place from February 7-11 in Frankfurt. (Photo: Messe Frankfurt)

Nearly 5,000 exhibitors from more than 100 countries around the world will introduce their latest innovative products, as well as new trends in the spheres of consumer goods and interior decoration.

The fair will be divided into four main sections: Dining, Living, Giving, and Working. It will showcase products such as tableware, kitchen items, and household goods; living and furnishing products; a variety of gifts, decorative items, and personalized accessories; as well as innovative workplace solutions for both home and office settings.

Industry experts highlighted that the annual trade fair provides an opportunity for Vietnamese businesses to gain deeper insights into the European market, enabling them to enhance product quality and design to better align with consumer preferences in this promising market.

Simultaneously, Vietnamese enterprises will also have the chance to explore strategies for entering distribution channels, particularly the increasingly popular e-commerce platforms, which have become a major shopping trend among consumers.