The event, jointly organised by the Ho Chi Minh City Advertising Association and Dong Nam Advertising and Commercial Promotion JSC, runs from July 22 to 26. It features a range of activities including exhibitions, the final round of the “StudentLive – Sales Arena” competition on TikTok Shop, cultural and sports activities, a job fair, and a seminar on optimising advertising revenue for retail chains.

A key highlight from July 24 to 26 is the 15th Viet Nam International Advertising Equipment and Technology Exhibition (VietAd 2025), held alongside the Viet Nam Smart Display 2025 exhibition. These events cover a wide variety of sectors such as advertising machinery, LED and smart display technologies, promotional gifts and materials, and printing and advertising services.

According to Nguyen Thanh Dao, Permanent Vice President of the Viet Nam Advertising Association and President of the HCM City Advertising Association, said VietAd 2025 is the only exhibition on advertising equipment and technology in Viet Nam recognised by the Global Association of the Exhibition Industry (UFI) as meeting international standards. He noted that the annual event serves as a key platform for industry businesses to exchange technology, seek partners, and expand their supplier networks.

Running concurrently is the 4th Viet Nam International Electricity, Energy, Industrial Machinery, Smart Factory and Automation (EMA Viet Nam 2025). The exhibition showcases advanced power and automation solutions, featuring electrical equipment, smart sensors, industrial machinery, and IoT technologies.

Viet Nam Ad & Fun Week 2025 and EMA Viet Nam 2025, together hosting nearly 350 booths from 10 countries and territories, are expected to welcome around 15,000 visitors throughout the week.