They are gathering at the Vietnam Pavilion - Ho Chi Minh City space, which showcases the country’s standout products such as processed and dried agricultural products, coffee, dairy products, fruit juice, rice, noodles, and various spices.
The Vietnamese delegation is leveraging this platform to seek new export opportunities amid global economic uncertainties, particularly as the US's new tariff policies pose challenges for exporters.
Participating Vietnamese enterprises adhere to sustainable green production and green exports, meeting international standards such as ISO, HALAL, and GLOBAL GAP. Some notable participants include Vinamilk, Tan Nhat Huong, Binh Tay Food, Vianco, and Bidrico. In addition to product showcases, they are also engaging visitors with coffee-making demonstrations and product tasting.
Ian Roberts, a member of the expo organising board and Vice President for Asia at Informa Markets, said he was impressed by Vietnam’s booths. Highlighting the diversity of products brought by Vietnamese companies, he voiced his confidence that they will achieve significant success in expanding their market presence.
On April 9-10, a business-matching programme will be held to connect Vietnamese enterprises with major buyers, importers, and distributors from Singapore and other international markets.
Running until April 11, the expo features over 1,500 exhibitors from more than 50 countries and territories, including distributors, importers, manufacturers, and globally recognised brands. It is expected to attract over 65,000 visitors.
