The Viet Nam Tourism Awards 2025 were organised under the direction of the Ministry of Culture, Sports and Tourism, with the Viet Nam National Authority of Tourism and Van Hoa (Culture) Newspaper as co-organisers. The ceremony was broadcast live on VTV1.

The awards not only honour outstanding enterprises, organisations, training institutions and media agencies but also serve as vivid testimony to the strong recovery and remarkable breakthroughs of Viet Nam’s tourism sector following the COVID-19 pandemic, now achieving one of the fastest growth rates in the world.

In his remarks at the event, Politburo Member Mai Van Chinh, Deputy Prime Minister, emphasised: “Tourism is not merely an economic sector; it is an industry of discovery, experience and emotion, an art of connection, showcasing fascinating destinations, scenic landscapes and historical and cultural sites.”.

“The Party and the State have identified tourism as a spearhead economic sector, a ‘smokeless industry’ that generates livelihoods for millions of people, breathes life into many regions, promotes cultural exchange, fosters friendship, preserves peace and projects the image of a friendly, hospitable and distinctive Viet Nam to international friends.”

Photo: Politburo Member Mai Van Chinh, Deputy Prime Minister, delivering his speech at the event.

According to Deputy Prime Minister Mai Van Chinh, the Vietnam [MS1] Tourism Awards 2025 event is an occasion to recognise Viet Nam’s “brand ambassadors”, reaffirming the pivotal role of tourism enterprises in national economic development, while making a vital contribution to enhancing the country’s profile and image on the international stage.

Over the years, the Viet Nam Tourism Awards have consolidated their standing as a benchmark and the leading honours in the industry. The selection process is conducted in a rigorous, objective and transparent manner, with the participation of a judging council comprising representatives of regulatory agencies, professional associations and seasoned experts.

In 2025, the Viet Nam Tourism Awards honoured 113 outstanding organisations and enterprises from a pool of 209 submissions.

The awards help strongly promote Viet Nam as a friendly, safe and attractive destination, encouraging enterprises to continue innovating, embracing modern technology and enhancing the quality of their products and services. Moreover, travel and tourism service providers show Vietnamese products increasingly meet the diverse needs of both domestic and international visitors. By celebrating innovation and sustainability, the awards reaffirm Viet Nam’s ambition to position tourism as a spearhead economic sector and a dynamic bridge to the world.