The new Norbreeze office is at Lakeview 3, a critical position that connects the arterial Mai Chi Tho street with District 1’s economic hub.

The office stands out with its combination of colours, furniture, and Scandinavian-style design to create a second home for all Norbreeze members, with the key zones including a town hall, workstations, a brainstorming and entertaining zone, and a BBQ garden.

Norbreeze's representatives at the grand opening (Photo credit: Norbreeze Group)

The event was attended by Nicolai Prytz, ambassador of Denmark to Vietnam; Anders Peter Juel Sauerberg and Anne Trads Juel Sauerberg, founders of Norbreeze Group; Stig Maasbol, vice chairman of the Board of Directors of Norbreeze Collective Asia; and Nam Huynh, managing director of Norbreeze Collective Asia.

“We have come a long way, from where we started in Vietnam in 2016, when we established Norbreeze Vietnam (now Norbreeze Collective Asia) to manage the Pandora brand across Vietnam, Cambodia and Myanmar,” said founders of Norbreeze Group, Anders Peter Juel Sauerberg and Anne Trads Juel Sauerberg.

“The past two years have been far from business as usual. As a team, we have adapted well to the situation and conditions caused by COVID-19. Many things have changed, and a new era has started with myriad opportunities for Norbreeze Group.”

Discussing Norbreeze Collective Asia's new name and logo, Anne Trads Juel Sauerberg said, “Like a tree with leaves, our icon reflects growth and a growth mindset, something which is necessary to succeed in today's ever-changing retail scene. This is Norbreeze Collective Asia - this is our future.”

Norbreeze Group is the company behind the success and growth of Pandora, a leading global jewellery brand across Indochina. In Vietnam there are 15 direct stores.

Norbreeze Group's ambition is to grow sales 40 per cent year-on-year across all their operations in Vietnam for the next five years, which means sales need to double every two years.

“We entered Vietnam in 2016 and started our journey by renting a few desks at the Danish Consulate to operate our three stores. Our Vietnam journey started with a management team executing a new mission in 2019 to lift the Pandora Indochina business to new heights,” said Nam Huynh.

“We temporary took over an office at Yoco Building with 12 workstations. To facilitate our growth, we moved into W Building with 32 workstations. The Norbreeze House is our fourth office in three years and has the capacity to expand to 100 workstations. The opening of a brand new office here in Ho Chi Minh City marks the start of our new exciting journey to execute Norbreeze Group's 2030 vision. Our colleagues are the success behind this journey, with a passion, commitment, and dedication to always following the highest standards.”

Nam Huynh, managing director of Norbreeze Collective Asia, gives remarks at the launch (Photo credit: Norbreeze Group)

Norbreeze House features five floors that represent the core values of Norbreeze Group.

The ground floor (Pride) consists of a reception area, town hall, phone booth and 17 workstations. The first floor (Ownership) includes one big meeting room, four workstations designed in Pomodoro style, a quiet workspace and 12 other workstations.

The second floor (Integrity) has a meeting room, a brainstorming area and 12 workstations. The third floor (Gratitude) has a gaming zone, a pantry and five Pomodoro workstations. The rooftop with a BBQ garden (One team) is a space for connection and congratulations parties.

Norbreeze House is a testament to the start of Norbreeze Collective Asia's journey in Vietnam and Indochina to lift Norbreeze Group’s and Pandora's position to a new high.