At the opening of the Nonghyup office in Vietnam. (Photo: VNA)

Nonghyup Chairman Lee Sung-hee pledged to make efforts to introduce high-quality farm produce from Nonghyup to Vietnam and explore foreign markets, thus creating conditions for Nonghyup's kimchi to become a representative product of the RoK.

Nonghyup also signed a memorandum of understanding (MoU) with Korean food trading companies in Vietnam to promote new products and collaborate on marketing to increase consumption.

The same day, the Korea Trade-Investment Promotion Agency (KOTRA) and Incheon Technopark opened a Korean booth at the 32nd Vietnam International Exhibition in Hanoi to boost exports.

The booth displays a diverse range of products from small and medium-sized enterprises, including cosmetics, food and beverages, materials and equipment, fashion and accessories.

KOTRA helped the participating companies with Vietnamese marketing materials and introduced them to 150 key Vietnamese businesses, including the largest retail system in Vietnam called Wincommerce.