Organised by the Ho Chi Minh City Department of Industry and Trade, the fair runs from March 27-29, aiming to support Vietnamese enterprises in promoting their products, enhancing product quality, improving competitiveness, expanding markets, and boosting exports to major international markets.

The event is also part of activities commemorating the 50th anniversary of the South Liberation and National Reunification (April 30, 1975 - 2025).

The fair features more than 700 booths, showcasing key Vietnamese product categories, including agricultural products, food, seafood, handicrafts, souvenirs, regional specialities, textiles, garments, footwear, supporting industries, energy, equipment, and technology (processing, packaging, food preservation), packaging, printing, labelling, and export-supporting products.

The event has attracted nearly 200 international buyers, trade promotion organisations, businesses, and delegations from China, the Republic of Korea (RoK), India, Malaysia, Singapore, Thailand, the Philippines, the Middle East, the US, Japan, and more.

At the fair, international delegations and business partners will have the opportunity to explore and establish trade connections with nearly 750 Vietnamese enterprises.

The fair also features booths showcasing signature products from various provinces across Vietnam, including Binh Duong, Binh Dinh, Dak Lak, Dong Thap, Hau Giang, Kien Giang, Lao Cai, Long An, Ninh Thuan, Phu Tho, Soc Trang, Tay Ninh, Tien Giang, Tra Vinh, and Vinh Long.

Moreover, the fair has attracted the participation of leading global e-commerce platforms, opening up opportunities for Vietnamese goods to reach international consumers directly and promoting exports through e-commerce channels.

Visitors explore products at the Long An Province’s booth.

Notably, this year’s fair introduces the “Vietnam Bird’s Nest Pavilion”, marking the beginning of the “2025 Bird’s Nest Festival” series, which is scheduled for October 2025 in Ho Chi Minh City. This is a great opportunity for Vietnam’s bird’s nest industry to affirm its quality and potential in domestic and international markets.

Within the fair’s framework, several trade promotion programmes will take place, including the forum on enhancing linkages towards green export, an international conference themed "Green Export - Green Economy: Practical Export Experiences to Major Markets", a seminar themed "Green Development: Opportunities and Challenges for Clean Energy in Vietnam", and various conference on advancing e-commerce.

Additionally, B2B networking programmes (both online and offline) will be held to connect international partners and domestic distribution systems with manufacturing enterprises. There will also be factory and raw material area tours, allowing partners to assess the quality of Vietnamese products.