The national promotion programme titled 'Vietnam Grand Sale 2020' is set to be held nationwide from July 1- 31 with the aim of stimulating the domestic consumer market and providing the economy with a boost after suffering the impact of the COVID-19 epidemic, according to the Ministry of Industry and Trade.

At the press conference to launch the national promotion programme 

The scheme is looking at combining traditional shopping and e-commerce activities in an effort to attract the participation of businesses from a variety of sectors.

It is hoped that the programme will see businesses be active in carrying out various promotional activities to allow consumers to purchase high-quality products and services at reasonable prices, with the maximum discount rate applicable for some of the goods and services on offer reaching up to 100%.

Various localities and businesses are poised to jointly carry out promotional activities along with organising trade fairs and traditional festivals to stimulate consumer demand and partially restoring tourism activities.

The implementation of the promotion also aims to raise awareness among consumers about the types of local goods and services in the domestic market.