Jewellery, cosmetics, supplements, liquor, clothing and footwear sold online are among the Ministry of Industry and Trade’s (MoIT) targets in their upcoming campaign to fight contraband and counterfeit goods, and to reinforce intellectual property rights.

An online shopper looks at an e-commerce website. The Ministry of Industry
and Trade plans to kick start a campaign targeting contraband and
counterfeit goods across the country (Photo: thuonggiaonline.vn) 

The campaign was reported to run until the end of 2020 in most commercial centres across the country, including in large cities such as Hanoi, HCM City, Hai Phong, Thanh Hoa, Nghe An, Da Nang, and Can Tho, according to the MoIT.

Owners of online trading websites and e-commerce apps should expect at least a visit from market authority officials with many more to come should signs of contraband, counterfeit goods and violations of intellectual property rights be detected on their platforms. Websites and trading apps with such products advertised and traded face severe penalties.

Notably, the MoIT’s findings may give cause for the police to open criminal investigations and press charges against individuals and businesses that were found to be repeatedly and systematically breaking the law. Other forms of penalties such as administrative fines and citations will also be in effect.

The ministry said the campaign aims to protect the rights of businesses and consumers alike, while raising awareness on the adverse effects of smuggling, counterfeiting and commercial fraud.

Detailed guidelines and instructions will be provided to help vendors and buyers better understand online trading laws and regulations. Also, steps will be taken to detect and prevent the trade of contraband, counterfeit goods and items of unknown origin.  

Throughout the campaign, shortcomings and limitations on current anti-contraband and anti-counterfeiting legislation will be documented and reviewed by the country’s market surveillance agencies. The agencies, in turn, are tasked with submitting their input and recommendations to strengthen the Government’s position in supervising and managing online trading activities.  

Market surveillance agencies were asked to work together with the legal department and department of e-commerce and digital economy to review, make adjustments and improve current e-commerce legal mechanisms.

The agencies were ordered to produce a detailed report, which is to be submitted to Minister of Trade and Industry Tran Tuan Anh before the end of the year.

In 2018, Vietnam's e-commerce revenue reached nearly 2.27 billion USD and was on the list of the six most developed e-commerce countries, with 85 percent of the population using the internet, ranking 13th among the 20 countries with the highest proportion of internet users in the world.

Vietnamese consumers spend an average of 7 hours a day online. 90 percent of the urban population and 50 percent of the rural population use smartphones.

According to the Vietnam E-Business Index 2019 Report 2018, the growth of e-commerce in the period 2017 - 2019 averaged between 25 percent and 30 percent per year. If Vietnam maintains this growth, the market in 2025 will rank third in Southeast Asia, following Indonesia and Thailand.