MM Mega Market Vietnam (MMVN), a leading player in Vietnam's wholesale retail market, has partnered with FarEye to optimise its last-mile delivery operations.

MMVN, with a network of 21 hypermarkets, six sourcing platforms, and eight depots nationwide, aims to streamline its operations and provide a superior experience to its end customers, especially professional customers.

The official launch of last mile delivery platform in Ho Chi Minh City on October 18

MMVN wanted to update manual vehicle planning methods, have complete visibility of orders, and track key performance indicators (KPIs) across multiple stakeholders.

To achieve this goal, the organisation partnered with FarEye, a leading intelligent last-mile delivery management platform, to provide efficient solutions that transform the delivery experience into a distinct competitive advantage.

“MMVN’s last-mile delivery represents a significant leap forward in meeting and exceeding our customers' expectations. By leveraging technological advancements, focusing on efficiency and speed, optimising routes, enhancing transparency and flexibility, we have truly revolutionised the delivery process to bring significant benefits to our suppliers and customers,” said Bruno Jousselin, managing director of MM Mega Market Vietnam.

“MMVN firmly believes that a satisfied customer is a loyal customer, and our last-mile system plays a key role in achieving this goal. We are excited to continue pushing the boundaries of innovation, ensuring our customers enjoy seamless, efficient, and delightful delivery experiences every time,” he said

Bruno Jousselin shared about the delivery process of MM Mega Market Vietnam

In the last two months, there have been 28 stores, depots, and food service distribution centres and 20 logistic service providers applying the system with 72,026 trips and 144,662 routed orders with some outstanding results.

Along with this, 89 per cent of customers gave the system 5 stars, and 11 per cent rated 4 stars with no negative feedback.

Leveraging advanced AI and machine learning-based algorithms, the system optimises daily route schedules to minimise delays. The system enables real-time tracking of transportation and distribution, providing precise monitoring of time and location. Additionally, it facilitates the collection of customer satisfaction feedback, ensuring transparency and accountability throughout the delivery process.

The teams now are equipped with auto-reports, auto-billing calculation, and especially auto-routing, which is 10 times faster compared with manual routing. The system efficiently plans last-mile routes, maximising vehicle capacity while minimising costs.

Rajeev Ganju, head of Sales in Southeast Asia, FarEye spoke at the event

“MMVN is among the first organisations in Vietnam to use a last-mile delivery optimisation solution, and FarEye is proud to be their chosen partner in this leadership journey. With FarEye's innovative platform, we aim to enhance efficiency, streamline routes, and ensure timely deliveries, ultimately providing an exceptional experience to MM Mega Market's customers. Together, we are shaping the future of last-mile delivery and empowering businesses to thrive in the digital era,” said Gautam Kumar, COO and co-founder FarEye.

The benefits of the last-mile delivery system extend particularly to MMVN's B2B customers.

The optimised routing schedules will ensure timely deliveries of fresh produce. By harnessing the valuable data generated by the system, the MMVN team will gain insightful analytics to improve their services and enhance the overall shopping experience for their customers in the future.

This transformative approach will reinforce MM Mega Market position as a trusted partner in the B2B landscape, offering unparalleled service and creating enduring value for clients.

FarEye is the leading provider of a delivery management platforms that transform deliveries into a competitive advantage.

Retail, e-commerce, and third-party logistics companies leverage FarEye's unique combination of orchestration, real-time visibility, and branded customer experiences to simplify complex last-mile delivery logistics.

With over 150 customers across 30 countries and five global offices, FarEye empowers businesses to increase consumer loyalty and satisfaction, reduce costs, and improve operational efficiencies.