“Songkran Festival” – not merely the unique Thai culture but the opportunity to promote Thai products widely to Vietnamese

Songkran Festival (สงกรานต์) is the traditional New Year celebration of the Thai people, taking place in April every year. Being proud of a Thai Corporation with sustainable development strategy in Vietnam, "Songkran Festival" is considered as one of our major festivals of the year held annually at 21 stores nationwide.

Apart from offering more than 2,000 quality imported Thai items, along with many attractive promotions up to 45% including Chang beer, Ocean glass set, Sandee rice, sauce, Kanokwan seasoning, Doi Kham fruit juice, Wai Wai instant noodles, Thai vermicelli tomyum Thaiaree, Talaethong squid snack,…; customers can enjoy delicious traditional Thai dishes which is prepared by MM’s professional chefs at food counters at 12 stores across the country.

Especially on the opening day of "Songkran Festival" (April 13th), the unique and beautiful Thai cultural activities will be performed at MM An Phu. Customers will have the chance to admire the traditional dances in colorful Thai costumes, the ritual of “bathing the Buddha” and experience the lucky water road.

Mr. Bruno Jousselin, Managing Director of MM Mega Market Vietnam shared, “Thailand is Vietnam's largest trading partner in ASEAN and the ninth largest FDI investor, while Vietnam is Thailand's fifth largest trading partner in the world. And both countries are aiming to reach $25 billion in two-way trade by 2025. For many years, MM has played an active role of a cultural promotor and food supply-chain connector between the two countries. Besides bringing Vietnamese the possibility to experience Thai imported products, since 2019, MM Mega Market has been exporting globally particularly Thailand such as Fruit and Vegetables, Frozen Products, Dry Food….. so that everyone living abroad can enjoy good quality of the Vietnamese agri-products.

Officially launching “Kitchen Studio” – the first and only, modern kitchen studio in retail industry

On this special occasion, MM Vietnam officially introduces "Kitchen Studio" as the most modern kitchen on the 1st floor, at MM’s Head Office. This is considered the latest investment as well as MM's strategy in strengthening the position of the leading food retailer for millions of professional and household customers in Vietnam.

Kitchen Studio with a total space of 80m2, simulates like a real, modern kitchen studio with full range of equipment from a dedicated oven, a kitchen island that is arranged reasonably, very convenient for the chef to prepare food from preliminary processing, cleaning to cooking food in the fastest way. From now on, all livestreams on social media and Food@MM cooking series will be shot at our dedicated Kitchen Studio which is performed by our Brand Ambassador - Chef Cam Thien Long.

Moreover, Kitchen Studio will be an ideal place for MM to organize HoReCa Customer Panel (Hotels, restaurants, canteens) to create a community of professional chefs where they can update and have their sharing about new recipes made from MM's abundant and qualified ingredients.

Follow MM's Facebook and Youtube channels weekly for the new cooking recipes produced at one of the most modern Kitchen Studio in Vietnam.