This is a kick-off event for the upcoming awesome shopping weeks when customers can explore plenty of imported food as well as signature Australian cuisines with many attractive promotions.

“Australian Food Fair” – An amazing discovery of Australian culture through food and cuisine only available at MM

The Australian Food Fair which is organized from March 16th to 30th marks as the first event for “Taste of Country” – one of MM’s major events in 2022. “Taste of country” aims to promote the cultural and cuisine exchanges between Vietnam and other countries through their own specialties and food which will be directly imported from these countries. This activity also confirms MM position - a leading retailer for professional customers and among the top players for households.

Australia is well-known for its diverse beauty, nature wonders, ancient culture. It is no doubt that the harmony of sustainable development and multicultural society has created a rich Australian culinary culture of both regional recipes and cross-cultural cuisine. Inspired by civilization, cultural heritages and the age-old traditional culinary, MM chooses Australia as the first destination of “Taste of Country” journey, leading to a fascinating multi-country food discovery. Besides, Vietnam was Australia's 12th largest trading partner and Australia was Vietnam’s 10th largest trading partner in 2021.

Coming to this event, customers are not only able to enjoy a great shopping time with thousands of imported foods from Australia such as beef, sheep, cheese, wine, grapes, fresh abalone and lobster… at attractive prices but also discover variety of authentic tastes of Australian dishes through a cooking demonstration which are well-prepared by professional MM’s chefs at weekends.

Ms. Sarah Hooper - Australian Consul General excitedly shared at the kick-off event: “It’s great to see such a good range of Australian food and beverage products across all categories in this Australian Food Fair campaign. In 2021 Australia's exports of food and beverage remained at A$51.4 billion, and Vietnam was the 6th biggest export market (4.9% of share) of Australia. This 2-week long Australian Food Fair hosted by MM Mega Market Vietnam will definitely be a well-received showcase of Australia’s world-renowned, premium quality and delicious food and beverage products and create opportunities for Australian businesses in Vietnam. We value the partnership with MM Mega Market Vietnam which has gone from strength to strength over the years, to source high-quality food and beverage products from Australia”.

Mr. Bruno Jousselin - Managing Director of MM Mega Market shared “Vietnam and Australia are both global players in the agribusiness sector. Australia is a world leader in supplying meat, grains, dairy, as well as processed food and beverage. That’s the reason why we choose Australia as the first country to kick-off our series of event “Taste of country”. I believe “Taste of country” will be not simply a cultural exchange. Beyond that, it states a vision of fostering comprehensive cooperation between MM and global suppliers in order to diversify customers’ choices when shopping at MM. I expect this series of events will be a good initiative to help us to quickly recover after Covid-19 and head for a strong development in the future. Moreover, Australia Food Fair also aims to serve as an occasion for Australian living in Vietnam to enjoy the specialties and atmosphere as if they were living in their home country”.