The new depot aims to serve professional customers in the hospitality sector in Thanh Hoa. This is part of MM Mega Market's wider strategy to appeal to professional customers in key economic areas as well as contribute to the economic development of Thanh Hoa province, and its tourism industry, in particular.

Located in the heart of Thanh Hoa city, the 687 square-metre depot is ready to serve more than 200 local businesses.

Bruno Jousselin, managing director of global sourcing at MM Mega Market Vietnam sais, “With the recent economic development, especially the tourism in Thanh Hoa, we are positive about the potential of the local hospitality industry. With this new depot, we firmly believe that we will be a reliable partner for our customers, providing tailor-made solutions and diverse products with the best quality."

In the first nine months of last year, Thanh Hoa received almost 10.4 million tourists, making it the third most-visited region in the country. The central province is currently host to more than 80 prime tourism destinations, including the FLC Resort; the Tien Thanh marine ecotourism area; the Sea Square Project; and Sam Son City.

The focus will now be on developing key areas of the industry, such as upgrading and improving infrastructure, facilities, and quality of service. Tourism is expected to become the key economic sector in Thanh Hoa by 2045.

Being host to one of eight coastal economic zones approved by the government, Nghi Son in Thanh Hoa has gradually become one of the main coastal urban and industrial hubs in the country. The province now has a competitive advantage in its quest for comprehensive development and promises to be a big attraction for the tourism and hospitality sectors.

MM Mega Market has also launched MMPro, an online purchasing platform for professional customers; and MCard, a mobile application for customers to manage accumulation points and promotions.