Focusing on four trending sectors, namely food, cosmetics, technology, content creation, and lifestyle products, the event is expected to foster robust business connections between the two nations, organisers said at a press conference on July 23.

This year’s expo, the largest edition of its kind to date, will bring together over 200 booths from 15 major industrial cities across the RoK. Importers and distributors from Viet Nam and other ASEAN countries, as well as more than 30 startup support centres, research institutes, and leading universities, are expected to attend from both nations.

It is expected to attract over 9,000 visitors and facilitate at least 2,000 B2B matching sessions between domestic and international partners. The event is considered a strategic milestone in the journey toward internationalising supply chains, advancing technology transfer, and expanding investment networks between Viet Nam and the RoK.

The expo will feature a wide range of activities, including product and solution showcases by 200 Korean startups and enterprises; business-matching sessions between Korean and Vietnamese companies; and a Technology Showcase highlighting specialised products, services, and technological solutions.

The event also aims to inspire innovation and entrepreneurship among youth through programmes such as the Univ.Star student startup idea contest and Venture.Star investment pitching sessions.

Lam Dinh Thang, Director of the Ho Chi Minh City Department of Science and Technology, said the RoK remains one of Viet Nam’s most important economic partners, ranking among the top in direct investment, development cooperation, tourism, and trade.

In 2024 alone, bilateral trade reached 81.5 billion USD, up 7.3% year-on-year, with both countries aiming to raise the figure to 150 billion USD by 2030. The RoK continues to be a key investor in Viet Nam’s and Ho Chi Minh City’s innovation ecosystems, particularly in sectors such as edtech, medtech, Software as a Service (SaaS), environmental technology, high-tech agriculture, smart cities, and artificial intelligence.

Mega Us Expo 2025 is a cooperative activity to promote innovation and creative startups between the two countries, accelerating the commercialisation of technology, technology transfer, and the development of joint incubation programmes for startups and innovative projects. A special highlight of this year’s event is its strong focus on empowering the next generation through activities that ignite creativity and entrepreneurial spirit among young people.