The Sao Khue Awards, recognised by the Vietnam Software and IT Services Association, celebrate the most outstanding software and IT services in Vietnam.

At the awards ceremony held on April 13 in Hanoi, MB proudly accepted three awards: the MB Stellar fashion payment bracelet and the MB JCB Be The Sky card in the Digital Banking category, and the mSeller sales management software in the Customer Management category.

Embracing youth trends

In recent years, MB has not only solidified its presence in the financial sector but also embraced modern lifestyle trends, particularly resonating with today's youth. This trend is exemplified by MB's recent digital offerings: the MB Stellar fashion payment bracelet and the MB JCB Be The Sky card.

Introduced in mid-November 2023, MB Stellar stands out as Vietnam's inaugural payment bracelet, boasting breakthrough 5.0 payment technology by integrating both debit and credit chips into a single product. With its water-resistant, dustproof design and 18 unique styles tailored with individual charms, MB Stellar offers seamless payment experiences tailored for individuals aged 25 to 40.

As a vanguard in digital transformation and innovation, MB continuously surprises the market by introducing card products that resonate with the evolving needs and lifestyles of young consumers.

In early 2024, MB made waves with its Be The Sky card, a unique collaboration between MB, Son Tung M-TP, and the international JCB card organisation. Notably, this marks Vietnam's first bank card directly associated with a celebrity's activities.

The MB JCB Be The Sky card integrates ATM and credit card features into a single chip, enabling cardholders to flexibly access funds from credit limits and payment accounts. Noteworthy, card details such as the card number, expiry date, and CVV are not printed directly on the card surface, enhancing data security.

Designed exclusively for Son Tung M-TP's 'Sky' fan community, the Be The Sky card transcends mere financial utility, serving as a fusion of music and technology, fostering a deeper connection between fans and their idol.

Customer-centric focus

The mSeller sales management software garnered acclaim at the Sao Khue Award 2024 for its superior payment experiences and user convenience. With streamlined operations and intuitive features, mSeller benefits not only business owners and restaurant staff but also patrons.

At its core, mSeller facilitates store management and sales support, prioritising user experience optimisation with features like dynamic QR payments and an iMenu system for automated ordering and payment.

The software's positive impact extends beyond bolstering business efficiency through detailed order reporting, revenue management, and online store status tracking, to enhancing transactional speed and optimising ordering and payment experiences.

"The Sao Khue Award 2024 is a proud validation of our relentless pursuit of digital transformation. It honours our innovative strides and reinforces MB's unwavering commitment to providing cutting-edge solutions to our customers. This recognition serves as a pivotal milestone, motivating us to push even further towards our ambitious target of serving 30 million customers by our 30^th anniversary on November 4, 2024," said a bank representative.