Vietnamese firms need to diversify their overseas markets and improve their strengths to capitalise on opportunities after the COVID-19 pandemic ends, a recent online seminar heard in Ho Chi Minh City.

Speakers at the online seminar held in HCM City on May 22.
(Photo courtesy of the organiser) 

Pham Chi Lan, an economist who was an advisor to the Government in the past, said firms would need to join hands with industry business groups to study new market trend and changes in consumer habits after the pandemic to identify large and niche markets and reshape their business strategies.

“The market will never return to the old normal that existed before the pandemic but to a new normal. New normal will have new abnormalities. Therefore, research should be conducted.

“Businesses that are in associations should sit together to discuss what they can do and should not wait for the Government. Based on their requirements, they can propose policies.”

Nguyen Thi Thu Trang, Director of the Vietnam Chamber of Commerce and Industry’s WTO and Integration Centre, said, “The demand for IT products will increase to meet the new way of working. Demand for green products will be further boosted. After the end of social distancing, there will be demand for products and services that were not available before.

“This is a change in consumption trends as people realised what is essential for life when they stayed at home.

“If we want to seize the opportunity, we will have to change too.”
Vietnam’s exports depend on two factors: global demand and competition with similar products, according to Trang.

Demand is very low, leading to a reduction in the exports of many products in the second quarter.

But Vietnam still has a chance to promote exports. Firstly, during the epidemic, Vietnam improved its reputation by controlling the epidemic well and donating face masks and other medical stuff to support its partner countries.

Secondly, demand for items such as food, medical supplies and computer equipment in which Vietnamese firms have export strengths has increased globally.

“The EU-Vietnam Free Trade Agreement, which will come into effect this year, also offers opportunities for Vietnamese firms to export to the EU,” she said.

"The EU has over 400 million people and the second largest purchasing power in the world. Other major exporting countries to the bloc, such as China and Thailand, do not have FTAs with it," she pointed out.

She said local firms should pay more attention to their domestic market.
“Vietnamese enterprises should promote exports but meanwhile increase consumption in the domestic market.”

Lan said Vietnam should continue to develop sectors such as medical products and pharmaceuticals for both the domestic and export markets. Many countries were worried about another wave of the pandemic, and so demand for these products would still be high, she explained.