A total of 30 of the most popular Vietnamese brand names for the year were announced at a ceremony held in Ho Chi Minh City on June 27, with the event hosted by The Sai Gon Giai Phong (Liberated Sai Gon) newspaper.

A total of 30 of the most popular Vietnamese brand names
for the year are announced at the event (Photo:VNA)

The majority of businesses who received the awards operate in such fields as real estate, retail, tourism, and hospitality, with popular names like Hung Thinh Land Joint Stock Company, Saigon Co.op, Big C, Vinpearl, and Saigontourist. 

Each of the winning businesses are required to meet relevant criteria, including financial capacity, investment in brand development, and business activities towards sustainable development. 

During the awards ceremony, Nguyen Tan Phong, editor-in-chief of Sai Gon Giai Phong Newspaper, underscored the importance of the annual event that has supported businesses to develop Vietnamese brands over the past 15 years.

Phong noted that the award serves as a practical activity that can help local businesses expand into international markets, improve the overall competitiveness of Vietnamese goods, and can suitably respond to the campaign "Vietnamese people prioritise using Vietnamese goods".

Le Thanh Liem, Standing Vice Chairman of Ho Chi Minh City People's Committee, spoke highly of the practical contribution the winning businesses have made to stabilising the market and introducing Vietnamese goods to both domestic and foreign consumers. 

Liem therefore underlined the significance of businesses contributing to the southern city's overall economic development, adding that the city will make greater strides if it is able to simplify administrative procedures and create a transparent investment environment to become the country’s economic spearhead.