Nguyen Van Loc, Director of the Lam Dong Department of Culture, Sports and Tourism, greeted the Malaysian delegation at Lien Khuong International Airport.

The delegation was led by Fathir Badri Alhadad, President of the Malaysian Association of Tour and Travel Agents (MATTA), and included representatives from 22 tourism enterprises under the association.

According to the itinerary, during their four-day stay in Lam Dong, the delegation will explore tourism and service products suitable for the Halal market in both the central and eastern areas of the province.

Members of the Malaysian Association of Tour and Travel Agents (MATTA) survey tourism and service products in Lam Dong.

Within the framework of the visit, the programme “Exchange, Connection and Tourism Development Cooperation between Lam Dong and Malaysian Partners” aims to introduce Lam Dong’s tourism potential and investment opportunities, while facilitating networking, discussions, and the signing of cooperation agreements between local tourism and service businesses and their Malaysian counterparts.

According to the Lam Dong Department of Culture, Sports and Tourism, the visit provides an opportunity to promote the province’s distinctive culture and showcase its signature tourism and service products to partners from Malaysia’s key Halal market.

It also contributes to further strengthening tourism promotion and marketing activities, boosting domestic and international connectivity, and helping develop new tour routes through international cooperation.

The survey trip further enables Lam Dong-based tourism enterprises to engage with Malaysian partners, expand their networks, and design tour packages tailored to international visitors, particularly from Malaysia.

This activity aims to reinforce bilateral cooperation and foster joint efforts in tourism promotion, investment, and trade between Lam Dong and the Malaysian market.