Krungsri organised its flagship event, the Krungsri ASEAN LINK Forum, under the theme ‘GO ASEAN with Krungsri' on September 17. Continuing its journey to become a leading regional bank, Krungsri said it will leverage its ASEAN-wide network to help business clients seize opportunities and expand growth. The forum effectively showcased Krungsri ASEAN LINK’s expertise and capabilities in cross-border business advisory.

At the forum, Krungsri offered in-depth insights into business trends and consumer behaviour in ASEAN, highlighting the opportunities and challenges ahead. The event featured distinguished speakers, including representatives from the public and private sectors, as well as partner banks across ASEAN. They shared their perspectives and intelligence and provided valuable insights for expanding business into Vietnam, the rising star of ASEAN.

On this occasion, Krungsri and Japanese parent firm Mitsubishi UFJ Financial Group (MUFG) signed an MoU with three partner banks: VietinBank in Vietnam, Bank Danamon in Indonesia, and Security Bank in the Philippines. This MoU facilitates coordination across various areas to support Thai customers looking to expand their businesses into other ASEAN countries, including Vietnam, Indonesia and Philippines.

Kenichi Yamato, Krungsri president and CEO, said, “As a leading regional bank, we recognise that ASEAN is at a pivotal moment of opportunity. Both now and in the near future, ASEAN offers vast economic and investment prospects, brimming with potential and sustained growth. Krungsri aims to seize this moment by sharing our values and leveraging over ten years of experience and expertise to help clients expand internationally. We've strengthened Krungsri ASEAN LINK, our cross-border business advisory service, to meet the growing demands of our clients. The ASEAN LINK collaboration model will serve as a blueprint for our partner banks, facilitating ASEAN LINK desks in various countries, working together to support clients in expanding businesses.”

“The key to Krungsri ASEAN LINK is connectivity; bringing together the most robust business networks of Krungsri, MUFG, and our partner banks to create an ecosystem that supports and promotes everyone's business,” Yamato added, underscoring Krungsri's key strengths.

Bunsei Okubo, Krungsri head of Japanese corporate and multinational corporate banking, said, “With our aspiration to be the first call business partner and platformer for society and environment, we are dedicated to continuously improving our capabilities to help businesses seize high-potential opportunities for growth without limits leveraging our global and domestic networks. We have extensive experience and expertise in supporting clients with international business expansion through multiple solutions.”

“The MoU signed with MUFG and the three partner banks will propel us towards becoming a leading regional bank,” Okubo added.