To find out more, our reporter has an interview with Ms. Trinh Thi Hong Van, Chairwoman of the Board of Directors of Khanh Hoa Salanganes Nest Company.

At Khanh Hoa Salanganes Nest Company, each nest is carefully harvested and processed to preserve its natural properties, ensuring a premium product with the highest standards of purity and flavor

Khanh Hoa Salanganes Nest Company and its member units have achieved remarkable success. Is that an important premise for the company to build a more solid position in the coming time?

Today's position and success come from persistent efforts and determination to achieve its goals. We always ensure stable growth by adopting business specialization, business management and reasonable market expansion.

Currently, authorities are conducting a survey to build national standards for Khanh Hoa salanganes nest products. This is very necessary because there is a dire need for having basic national standards and technical regulations on construction, environmental protection and operation of salanganes nest houses, as well as guidelines on granting codes for export-oriented salanganes nest farming facilities for the sustainable development of salanganes farming for nest.

Especially, swiftlet houses and many bird's nest producers and traders have continuously developed since 2004. Therefore, building national standard values is an urgent, important measure to make sure that bird's nest products meet standards, protect consumer health, and offer a tool for specialized agencies to easily manage operations of salanganes nest producers and traders. Khanh Hoa Salanganes Nest Company proposed developing two separate national standards for island and house swiftlets. Standards will be built and then developed. Standards will be applied to processed products.

The market is currently seeing both real and fake bird nest products. How can consumers feel secure in using this "golden" food?

This is also a concern of many experts. Because there are many producers and suppliers of bird's nest on the market today, consumers find it difficult to choose a nutritious product for their families and relatives.

The most important thing is now to have a clear regulation on determination of quality standards for bird's nest. In Khanh Hoa Salanganes Nest Company, bird's nests must undergo a strict testing process before being put on the market. This testing is the basis for the company to declare product quality and apply for a food safety license. In particular, each bird's nest product needs to have a QR code for consumers to trace the origin of the product if they need to.

In addition, consumers need to choose reputable brands, carefully observe product images, and read carefully the origin and anti-counterfeit stamps on each product to avoid buying poor quality products.

The product lines of Khanh Hoa Salanganes Nest Company

In an effort to officially export products to the colossal Chinese market, what do you think about opportunities and challenges for Khanh Hoa Salanganes Nest Company in this market in the coming years?

Khanh Hoa Salanganes Nest Company is the first company in Vietnam to officially export bird's nest products to the Chinese market. This is a good sign as the company and its Vietnamese peers are gradually gaining a firm foothold in giant, potential markets like China. And this of course has contributed positively to the province’s socioeconomic development.

In order not to disappoint people and authorities, the company will further accelerate and pay more attention to designing packaging models suitable for the Chinese market but keep the logo of Khanh Hoa Salanganes Nest. Besides its Sanest and Sanvinest brands, the company will build a new export brand for the Chinese market.

Khanh Hoa's economy and tourism are showing signs of strong recovery and development. Tourism has become one of key economic sectors and made important contributions to local development. How has the company demonstrated concern about sustainable development and contributions to local prosperity?

Khanh Hoa has great potential for tourism development, diverse and rich natural conditions, many famous landscapes, long-standing cultural traditions with many popular festivals, fine and unique customs and practices, historical relics, religious sites and unique architectural arts. This success is attributed to the strong and right direction of authorities. As a state-owned enterprise in the province, Khanh Hoa Salanganes Nest Company is very proud of this and will always accompany the province on all fronts.

We believe that tourists are currently keen on green tourism and tourism with nature. Khanh Hoa province is also focusing on developing maritime tourism, preserving inherent values and developing local tourism in Khanh Son and Khanh Vinh districts. Khanh Hoa Salanganes Nest Company anticipated this trend and decided to invest in developing Song Cau Industrial Complex in Khanh Vinh district. Accordingly, when tourists come here, they will be able to directly visit the closed chain of creating Khanh Hoa salanganes nest products, from the exploitation of bird nests on islands to the preliminary processing of raw materials, making finished products and buying products as gifts for relatives and family.

The company is also endeavoring to tap maritime tourism by promoting the cultural value of the salanganes nest industry, redeveloping Hon Noi Salanganes Island for tourism development, where Tam Doi Beach and Salanganes Nest Ancestor Temple are attracting visitors from far and wide. On the 10th day of the 5th lunar month every year, Khanh Hoa Salanganes Nest Company organizes the Salanganes Nest Festival to honor and show gratitude to the ancestor, the Holy Mother and the predecessors who worked hard to build and protect the salanganes nest industry. In the coming time, we will build a wharf on Island A2 to develop maritime tourism and lure tourists to visit and explore the origin of the Khanh Hoa salanganes nest industry. This is expected to effectively impact local tourism development in the future.

 Hon Noi and Hon Ngoai serve as a habitat for thousands of swiftlets and is home to the largest bird's nest reserves currently exploited in Vietnam

In addition to these meaningful projects and programs, to maintain its leadership in manufacturing and trading bird's nest products nationwide, what breakthrough development strategies will the company implement in the new period?

Khanh Hoa Salanganes Nest Company has launched a project to restore and develop the natural island bird's nest population by organizing many seminars on bait, feed and tree planting for swiftlets on the island.

The company always pays attention to the human resource factor. It especially inspires enthusiasm for employees on the island, improves the material and spiritual life of employees to encourage them to provide solutions for swiftlet development.

In 2025, Khanh Hoa Salanganes Nest Company will launch stimulus programs and customer-thanking events and equitize its limited liability companies to increase value. All work is closely linked to product diversification, new branding development, nest value increase and product quality improvement. Boosting exports to demanding markets such as the US, Japan, Australia, Canada, Taiwan (China) and China, Khanh Hoa Salanganes Nest Company can confidently become the leading prestigious brand in Vietnam and the world.

Thank you so much!