Gold and jewelry businesses have launched new lucky gold products in an effort to meet the increasing demand of customers on God of Wealth Day on the 10th day of the first lunar month, which falls on February 21.

A gold item in the shape of a buffalo is produced by the DOJI Gold and Gems Group in order to celebrate the lunar New Year 2021 – the Year of the Buffalo.

DOJI Gold and Gems Group have also produced a series of gold coins inscribed with images of the buffalo.

Gold-plated items cost approximately VND1.9 million each and are favourite with customers due to their affordable price.

PNJ puts on sale 24k items worth VND6.7 million each. Measuring 120 mm x 73 mm, the item is anticipated to bring about prosperity and luck to the owner in the new year.

A collection of 18k gold items sends a message of happiness, peace, and wealth. Necklaces are priced at VND6 million each, whilst rings are valued at VND8 million each.

The price of a 24k gold plated bracelet hovers around VND5 - 6 million. They feature lucky letters with the aim of bringing luck and prosperity for its owner.

Gold firm Bao Tin Minh Chau releases luxury 24k buffalo-shaped gold items costing between 36 - 67 million each.

Bao Tin Minh Chau offers new 24k products worth VND2 million in order to satisfy the desires of customers to receive luck in the new lunar year.

Bao Tin Minh Chau gold shops in Hanoi have witnessed a huge influx of customers since February 17 ahead of God of Wealth Day.

Many local gold firms state that this year has seen gold sales drop slightly compared to previous years due to the impact of the COVID-19 pandemic.

Van Thang, a resident of Thanh Tri district in Hanoi, is delighted to purchase gold in order to receive luck ahead in the new lunar year.

A DOJI gold shop on Le Duan street is bustling with customers looking to make a purchase.